The role of telepresence as the basis of impulsive buying on e-commerce platforms
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Published:
Nov 30, 2025
Keywords:
Enjoyment, Impulsive Buying, Shopping Orientation, Telepresence, Trust
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Economy
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Abstract
Telepresence is a concept currently popular among marketers and buyers in the current era. However, it is also possible that telepresence has shortcomings, including technical limitations, limited content, and content that is deemed inappropriate. Another problem arises from consumers, for example, many consumers still cannot interpret the concept of telepresence. This study aims to analyze the relationship between variables consisting of telepresence, shopping orientation, trust, enjoyment, and impulsive buying. This study meets the criteria of causality-based explanatory research. The sampling technique for this study was taken incidentally, totaling 200 respondents. This study uses primary data directly from respondents who answered a questionnaire via Google Form. Statistical testing of this study will be conducted using smart-PLS. The results of this study indicate a positive and significant relationship between telepresence and shopping orientation, trust, and enjoyment. Furthermore, there is a positive and significant relationship between trust and impulsive buying, while shopping orientation and trust have a positive but insignificant relationship to impulsive buying. This study encourages e-commerce platforms to innovate further in telepresence use. Future research should compare impulsive buying across platforms, as user responses and engagement may vary.
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Pratiwi, H. W. . and Azizah, N. L. . (2025) “The role of telepresence as the basis of impulsive buying on e-commerce platforms”, Jurnal Mantik, 9(3), pp. 1055-1056. doi: 10.35335/mantik.v9i3.6767.
References
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Aldiaz, N., Tuti, M., & Shahril, A. M. (2024). Boosting Customers’ Impulse Purchases through Trust. Jurnal Dinamika Manajemen, 15(1), 160–174. https://doi.org/10.15294/jdm.v15i1.50174
Alfatih, A. (2021). PENELITIAN METODE KUANTITATIF EKSPLANATIF (CONFIRMATORY) 2 VARIABLE?: X DAN Y.
Apriliyanto, N., Gilang Kharisma Putra, & Kuwatno. (2024). Potential Purchasing Decision on Eco-friendly Products: A Study on Electric Motorcycle Consumers. JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN), 11(1), 69–84. https://doi.org/10.31289/jkbm.v11i1.12428
Ardita, E., Vaulia Puspita, N., & Gustiawan, W. D. (2024). The Effect of Shopping Enjoyment and Price Discount on Impulsive Buying in the Shopee Marketplace (Study on Students in Kediri City).
Artadita, S., & Firmialy, S. D. (2024). How Does Self-Control Moderate Shopping Enjoyment and Impulse Buying Among Generation Z Online Gamers? Binus Business Review, 15(2), 179–189. https://doi.org/10.21512/bbr.v15i2.10697
Azizah, N. L., & Fauzi, M. (2024). Exploring the drivers of impulsive buying in e-commerce: the role of hedonic motivation, shopping lifestyle, and positive emotions as mediation. In Mantik Journal (Vol. 8, Issue 2). Online.
Barta, S., Gurrea, R., & Flavián, C. (2023). Telepresence in live-stream shopping: An experimental study comparing Instagram and the metaverse. Electronic Markets, 33(1). https://doi.org/10.1007/s12525-023-00643-6
Carissa, R. (2024). Analisis Pengaruh Live Streaming, Hedonic Shopping Motivation, dan Price Discount terhadap Impulse Buying ( Studi pada Generasi Z Pengguna Social Commerce Tiktok ). ECo-Buss, 7(1). https://databoks.katadata.co.id/
Chen, M., Xie, Z., Zhang, J., & Li, Y. (2021). Internet Celebrities’ Impact on Luxury Fashion Impulse Buying. Journal of Theoretical and Applied Electronic Commerce Research, 16(6), 2470–2489. https://doi.org/10.3390/jtaer16060136
Chin, W. W. (2010). How to Write Up and Report PLS Analyses. In Handbook of Partial Least Squares (pp. 655–690). Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-540-32827-8_29
Firdausiah, R. A., Bintang Nurrama Putra, & Raihan Salsabila. (2023). Impulsive Buying in Live Tiktok Shop: Exploring The Role of Telepresence, Enjoyment and Trust Among Generation Z. JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN), 10(1), 56–70. https://doi.org/10.31289/jkbm.v10i1.10456
Fitri, F. A., & Millanyani, H. (2023). The effect of personal factors and situational factors on impulse buying on Tiket.com users in Indonesia. Asian Management and Business Review, 210–226. https://doi.org/10.20885/ambr.vol3.iss2.art8
Garczarek-Bak, U., Szymkowiak, A., Jaks, Z., & Jansto, E. (2024). Impact of product vs brand storytelling on online customer experience. International Journal of Wine Business Research, 36(3), 370–405. https://doi.org/10.1108/IJWBR-07-2023-0041
Guo, J., Li, Y., Xu, Y., & Zeng, K. (2021). How Live Streaming Features Impact Consumers’ Purchase Intention in the Context of Cross-Border E-Commerce? A Research Based on SOR Theory. Frontiers in Psychology, 12. https://doi.org/10.3389/fpsyg.2021.767876
Hair, J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., Danks, N. P., & Ray, S. (2021). Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R. Springer International Publishing. https://doi.org/10.1007/978-3-030-80519-7
Hansel, B. (2021). Pengaruh Perceived Enjoyment terhadap Repurchase Intention melalui Shopping Orientation untuk Seller yang membuka Lapak pada aplikasi Tokopedia di Surabaya (Vol. 9, Issue 2).
Hoang, S. D., Dey, S. K., Tu?ková, Z., & Pham, T. P. (2023). Harnessing the power of virtual reality: Enhancing telepresence and inspiring sustainable travel intentions in the tourism industry. Technology in Society, 75, 102378. https://doi.org/10.1016/j.techsoc.2023.102378
John, A., Mathew, J., & Nair, S. (2024). E-shopping orientation, trust and impulse buying in the online context - a study based on female members of Generation Z in India. International Journal of Internet Marketing and Advertising, 21(1/2), 55–67. https://doi.org/10.1504/IJIMA.2024.140449
Jones, P., & Comfort, D. (2019). Storytelling and corporate social responsibility reporting: case study commentary on food retailers. Journal of Public Affairs, 19(4). https://doi.org/10.1002/pa.1834
Junianingrum, S., Apriliyanto, N., & Abdullah, L. Z. (2023). Repurchase Intention Based On E-Service Quality And Customer Trust At Three Top Brand E-Commerce Indonesia. IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita, 12(2), 226–240. https://doi.org/10.46367/iqtishaduna.v12i2.1513
Kumari, S., & Rathee, V. (2024). Influencing Customers’ Buying Behaviour in E-tail Through Telepresence Evoked by Augmented Reality: The Mediating Role of Usefulness, Ease of Use and Enjoyment. Paradigm: A Management Research Journal, 28(2), 204–222. https://doi.org/10.1177/09718907241286338
Lee, C.-H., & Chen, C.-W. (2021). Impulse Buying Behaviors in Live Streaming Commerce Based on the Stimulus-Organism-Response Framework. Information, 12(6), 241. https://doi.org/10.3390/info12060241
Lee, S. (2018). Investigating antecedents and outcome of telepresence on a hotel’s website. International Journal of Contemporary Hospitality Management, 30(2), 757–775. https://doi.org/10.1108/IJCHM-12-2015-0722
Lim, J., & Ayyagari, R. (2018). Investigating the determinants of telepresence in the e-commerce setting. Computers in Human Behavior, 85, 360–371. https://doi.org/10.1016/j.chb.2018.04.024
Luthfiah, T., 1?, R., Popy Sesilia, A., & Suri, F. (2024). Shopping Enjoyment dan Impulse Buying: Pengguna E-Commerce Shopee. Ayudia Popy Sesilia, Findy Suri INNOVATIVE: Journal Of Social Science Research, 4, 5629–5635.
Mayasari, A. A., & Rayhan, G. (2022). PENGARUH ORIENTASI BELANJA, KEPERCAYAAN ONLINE, DAN PENGALAMAN PEMBELIAN TERHADAP MINAT BELI SECARA ONLINE.
Ming, J., Jianqiu, Z., Bilal, M., Akram, U., & Fan, M. (2021). How social presence influences impulse buying behavior in live streaming commerce? The role of S-O-R theory. International Journal of Web Information Systems, 17(4), 300–320. https://doi.org/10.1108/IJWIS-02-2021-0012
Mohammad, N. (2021). PENGARUH SHOPPING ORIENTATION DAN ONLINE TRUST TERHADAP ONLINE SHOPPING INTENTION PLATFORM SHOPEE. In PERFORMA: Jurnal Manajemen dan Start-Up Bisnis (Vol. 6, Issue 2).
Muzdalifah, L., Manajemen, P., Ekonomi, F., Impulsif, P., Konsumen, S., & Situasional, F. (2023). Konsumen Online terhadap Pembelian Impulsif: Sifat Konsumen dan Faktor Situasional Consumer’s Online to Impulse buying: Consumer traits and Situational factors. GREENOMIKA, 1, 13–28. https://doi.org/10.55732/unu.gnk.2022
Naseer, F., Nasir Khan, M., Nawaz, Z., & Awais, Q. (2023). Telepresence Robots and Controlling Techniques in Healthcare System. Computers, Materials & Continua, 74(3), 6623–6639. https://doi.org/10.32604/cmc.2023.035218
Nurlaili, M., & Wulandari, R. (2024). The Impact of Promotion, Product Quality, and Trust toward Online Impulsive Buying Decisions: The Mediating Role of Flow Experience. International Journal of Management Science and Application, 3(2), 54–83. https://doi.org/10.58291/ijmsa.v3i2.282
Parahiyanti, C. R., & Dimara, N. I. (2024). Impulsive Buying in TikTok Live Streaming: Enhancing The Role of Telepresence, Brand Trust, and Flow State. Innovation, Technology, and Entrepreneurship Journal, 1(1), 42–54. https://doi.org/10.31603/itej.10926
Park, J., & Lennon, S. J. (2006). Psychological and environmental antecedents of impulse buying tendency in the multichannel shopping context. Journal of Consumer Marketing, 23(2), 56–66. https://doi.org/10.1108/07363760610654998
Patricia, P., & Sahetapy, W. L. (2021). PENGARUH TELEPRESENCE DAN SOCIAL PRESENCE TERHADAP PURCHASE INTENTION ITEM VIRTUAL PADA GAME BATTLE ROYAL PUBG. AGORA, 9(2).
Purnama, G., & Suprapto, W. (2022). SHOPPING ENJOYMENT, IN-STORE BROWSING AND IMPULSE BUYING ON SPORT SHOES AMONG THE GENERATION Y. Jurnal Manajemen Pemasaran, 16(2), 140–147. https://doi.org/10.9744/pemasaran.16.2.140?147
Rahmandani, S. A., & Rahmidani, R. (2025). PENGARUH SCARCITY MESSAGE DAN SHOPPING ENJOYMENT TERHADAP IMPULSE BUYING MELALUI FEAR OF MISSING OUT (FoMO) SEBAGAI VARIABEL INTERVENING STUDI PADA KONSUMEN LIVE STREAMING SHOPEE DI KOTA PADANG THE INFLUENCE OF SCARCITY MESSAGE AND SHOPPING ENJOYMENT ON IMPULSE BUYING THROUGH FEAR OF MISSING OUT (FoMO) AS AN INTERVENING VARIABLE A STUDY ON SHOPEE LIVE STREAMING CONSUMERS IN PADANG CITY. SIBATIK JOURNAL | VOLUME, 4(6). https://doi.org/10.54443/sibatik.v4i6.2802
Rhamadanty, S. (2024, October 20). Ledakan Transaksi E-Commerce Tahun 2024, Ini Dampaknya bagi Emiten Pergudangan. Https://Industri.Kontan.Co.Id/News/Ledakan-Transaksi-e-Commerce-Tahun-2024-Ini-Dampaknya-Bagi-Emiten-Pergudangan.
Sartika, D., Mufidhatul Ulya, Fia Fauza Azzahra, Irnawati Irnawati, Fina Nur Hidayati, & Didi Pramono. (2024). Fenomena Penggunaan E-Commerce terhadap Perilaku Konsumsi Mahasiswa. WISSEN?: Jurnal Ilmu Sosial Dan Humaniora, 2(3), 335–350. https://doi.org/10.62383/wissen.v2i3.287
Sembiring, L. S., Catur Putera Hasman, H., & Syahputri, Y. (2024). An Influence Of Live Streaming And Trust On Impulse Buying Among Shopee Users In Medan City-Lovisca Stevany Sembiring et.al An Influence Of Live Streaming And Trust On Impulse Buying Among Shopee Users In Medan City. Jurnal Ekonomi, 13, 2024. https://doi.org/10.54209/ekonomi.v13i02
Sugiyono. (2022). Metode Penelitian Kuantitatif, Kualitatif, dan R&D: Vol. Edisi 2, Cetakan 4. Alfabeta.
Tella, A., & Ogbonna, O. P. (2024). Telepresence robots in libraries: applications and challenges. Library Hi Tech News, 41(9), 17–21. https://doi.org/10.1108/LHTN-03-2023-0035
Wardhana, A. (2024). Pengolahan Data Dengan SMART-PLS. https://www.researchgate.net/publication/382052367
Wu, I.-L., Chiu, M.-L., & Chen, K.-W. (2020). Defining the determinants of online impulse buying through a shopping process of integrating perceived risk, expectation-confirmation model, and flow theory issues. International Journal of Information Management, 52, 102099. https://doi.org/10.1016/j.ijinfomgt.2020.102099
Ye, S., Lei, S. I., Shen, H., & Xiao, H. (2020). Social presence, telepresence and customers’ intention to purchase online peer-to-peer accommodation: A mediating model. Journal of Hospitality and Tourism Management, 42, 119–129. https://doi.org/10.1016/j.jhtm.2019.11.008
Ying, T., Tang, J., Ye, S., Tan, X., & Wei, W. (2022). Virtual Reality in Destination Marketing: Telepresence, Social Presence, and Tourists’ Visit Intentions. Journal of Travel Research, 61(8), 1738–1756. https://doi.org/10.1177/00472875211047273
Zafar, A. U., Qiu, J., Shahzad, M., Shen, J., Bhutto, T. A., & Irfan, M. (2020). Impulse buying in social commerce: bundle offer, top reviews, and emotional intelligence. Asia Pacific Journal of Marketing and Logistics, 33(4), 945–973. https://doi.org/10.1108/APJML-08-2019-0495
Aldiaz, N., Tuti, M., & Shahril, A. M. (2024). Boosting Customers’ Impulse Purchases through Trust. Jurnal Dinamika Manajemen, 15(1), 160–174. https://doi.org/10.15294/jdm.v15i1.50174
Alfatih, A. (2021). PENELITIAN METODE KUANTITATIF EKSPLANATIF (CONFIRMATORY) 2 VARIABLE?: X DAN Y.
Apriliyanto, N., Gilang Kharisma Putra, & Kuwatno. (2024). Potential Purchasing Decision on Eco-friendly Products: A Study on Electric Motorcycle Consumers. JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN), 11(1), 69–84. https://doi.org/10.31289/jkbm.v11i1.12428
Ardita, E., Vaulia Puspita, N., & Gustiawan, W. D. (2024). The Effect of Shopping Enjoyment and Price Discount on Impulsive Buying in the Shopee Marketplace (Study on Students in Kediri City).
Artadita, S., & Firmialy, S. D. (2024). How Does Self-Control Moderate Shopping Enjoyment and Impulse Buying Among Generation Z Online Gamers? Binus Business Review, 15(2), 179–189. https://doi.org/10.21512/bbr.v15i2.10697
Azizah, N. L., & Fauzi, M. (2024). Exploring the drivers of impulsive buying in e-commerce: the role of hedonic motivation, shopping lifestyle, and positive emotions as mediation. In Mantik Journal (Vol. 8, Issue 2). Online.
Barta, S., Gurrea, R., & Flavián, C. (2023). Telepresence in live-stream shopping: An experimental study comparing Instagram and the metaverse. Electronic Markets, 33(1). https://doi.org/10.1007/s12525-023-00643-6
Carissa, R. (2024). Analisis Pengaruh Live Streaming, Hedonic Shopping Motivation, dan Price Discount terhadap Impulse Buying ( Studi pada Generasi Z Pengguna Social Commerce Tiktok ). ECo-Buss, 7(1). https://databoks.katadata.co.id/
Chen, M., Xie, Z., Zhang, J., & Li, Y. (2021). Internet Celebrities’ Impact on Luxury Fashion Impulse Buying. Journal of Theoretical and Applied Electronic Commerce Research, 16(6), 2470–2489. https://doi.org/10.3390/jtaer16060136
Chin, W. W. (2010). How to Write Up and Report PLS Analyses. In Handbook of Partial Least Squares (pp. 655–690). Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-540-32827-8_29
Firdausiah, R. A., Bintang Nurrama Putra, & Raihan Salsabila. (2023). Impulsive Buying in Live Tiktok Shop: Exploring The Role of Telepresence, Enjoyment and Trust Among Generation Z. JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN), 10(1), 56–70. https://doi.org/10.31289/jkbm.v10i1.10456
Fitri, F. A., & Millanyani, H. (2023). The effect of personal factors and situational factors on impulse buying on Tiket.com users in Indonesia. Asian Management and Business Review, 210–226. https://doi.org/10.20885/ambr.vol3.iss2.art8
Garczarek-Bak, U., Szymkowiak, A., Jaks, Z., & Jansto, E. (2024). Impact of product vs brand storytelling on online customer experience. International Journal of Wine Business Research, 36(3), 370–405. https://doi.org/10.1108/IJWBR-07-2023-0041
Guo, J., Li, Y., Xu, Y., & Zeng, K. (2021). How Live Streaming Features Impact Consumers’ Purchase Intention in the Context of Cross-Border E-Commerce? A Research Based on SOR Theory. Frontiers in Psychology, 12. https://doi.org/10.3389/fpsyg.2021.767876
Hair, J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., Danks, N. P., & Ray, S. (2021). Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R. Springer International Publishing. https://doi.org/10.1007/978-3-030-80519-7
Hansel, B. (2021). Pengaruh Perceived Enjoyment terhadap Repurchase Intention melalui Shopping Orientation untuk Seller yang membuka Lapak pada aplikasi Tokopedia di Surabaya (Vol. 9, Issue 2).
Hoang, S. D., Dey, S. K., Tu?ková, Z., & Pham, T. P. (2023). Harnessing the power of virtual reality: Enhancing telepresence and inspiring sustainable travel intentions in the tourism industry. Technology in Society, 75, 102378. https://doi.org/10.1016/j.techsoc.2023.102378
John, A., Mathew, J., & Nair, S. (2024). E-shopping orientation, trust and impulse buying in the online context - a study based on female members of Generation Z in India. International Journal of Internet Marketing and Advertising, 21(1/2), 55–67. https://doi.org/10.1504/IJIMA.2024.140449
Jones, P., & Comfort, D. (2019). Storytelling and corporate social responsibility reporting: case study commentary on food retailers. Journal of Public Affairs, 19(4). https://doi.org/10.1002/pa.1834
Junianingrum, S., Apriliyanto, N., & Abdullah, L. Z. (2023). Repurchase Intention Based On E-Service Quality And Customer Trust At Three Top Brand E-Commerce Indonesia. IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita, 12(2), 226–240. https://doi.org/10.46367/iqtishaduna.v12i2.1513
Kumari, S., & Rathee, V. (2024). Influencing Customers’ Buying Behaviour in E-tail Through Telepresence Evoked by Augmented Reality: The Mediating Role of Usefulness, Ease of Use and Enjoyment. Paradigm: A Management Research Journal, 28(2), 204–222. https://doi.org/10.1177/09718907241286338
Lee, C.-H., & Chen, C.-W. (2021). Impulse Buying Behaviors in Live Streaming Commerce Based on the Stimulus-Organism-Response Framework. Information, 12(6), 241. https://doi.org/10.3390/info12060241
Lee, S. (2018). Investigating antecedents and outcome of telepresence on a hotel’s website. International Journal of Contemporary Hospitality Management, 30(2), 757–775. https://doi.org/10.1108/IJCHM-12-2015-0722
Lim, J., & Ayyagari, R. (2018). Investigating the determinants of telepresence in the e-commerce setting. Computers in Human Behavior, 85, 360–371. https://doi.org/10.1016/j.chb.2018.04.024
Luthfiah, T., 1?, R., Popy Sesilia, A., & Suri, F. (2024). Shopping Enjoyment dan Impulse Buying: Pengguna E-Commerce Shopee. Ayudia Popy Sesilia, Findy Suri INNOVATIVE: Journal Of Social Science Research, 4, 5629–5635.
Mayasari, A. A., & Rayhan, G. (2022). PENGARUH ORIENTASI BELANJA, KEPERCAYAAN ONLINE, DAN PENGALAMAN PEMBELIAN TERHADAP MINAT BELI SECARA ONLINE.
Ming, J., Jianqiu, Z., Bilal, M., Akram, U., & Fan, M. (2021). How social presence influences impulse buying behavior in live streaming commerce? The role of S-O-R theory. International Journal of Web Information Systems, 17(4), 300–320. https://doi.org/10.1108/IJWIS-02-2021-0012
Mohammad, N. (2021). PENGARUH SHOPPING ORIENTATION DAN ONLINE TRUST TERHADAP ONLINE SHOPPING INTENTION PLATFORM SHOPEE. In PERFORMA: Jurnal Manajemen dan Start-Up Bisnis (Vol. 6, Issue 2).
Muzdalifah, L., Manajemen, P., Ekonomi, F., Impulsif, P., Konsumen, S., & Situasional, F. (2023). Konsumen Online terhadap Pembelian Impulsif: Sifat Konsumen dan Faktor Situasional Consumer’s Online to Impulse buying: Consumer traits and Situational factors. GREENOMIKA, 1, 13–28. https://doi.org/10.55732/unu.gnk.2022
Naseer, F., Nasir Khan, M., Nawaz, Z., & Awais, Q. (2023). Telepresence Robots and Controlling Techniques in Healthcare System. Computers, Materials & Continua, 74(3), 6623–6639. https://doi.org/10.32604/cmc.2023.035218
Nurlaili, M., & Wulandari, R. (2024). The Impact of Promotion, Product Quality, and Trust toward Online Impulsive Buying Decisions: The Mediating Role of Flow Experience. International Journal of Management Science and Application, 3(2), 54–83. https://doi.org/10.58291/ijmsa.v3i2.282
Parahiyanti, C. R., & Dimara, N. I. (2024). Impulsive Buying in TikTok Live Streaming: Enhancing The Role of Telepresence, Brand Trust, and Flow State. Innovation, Technology, and Entrepreneurship Journal, 1(1), 42–54. https://doi.org/10.31603/itej.10926
Park, J., & Lennon, S. J. (2006). Psychological and environmental antecedents of impulse buying tendency in the multichannel shopping context. Journal of Consumer Marketing, 23(2), 56–66. https://doi.org/10.1108/07363760610654998
Patricia, P., & Sahetapy, W. L. (2021). PENGARUH TELEPRESENCE DAN SOCIAL PRESENCE TERHADAP PURCHASE INTENTION ITEM VIRTUAL PADA GAME BATTLE ROYAL PUBG. AGORA, 9(2).
Purnama, G., & Suprapto, W. (2022). SHOPPING ENJOYMENT, IN-STORE BROWSING AND IMPULSE BUYING ON SPORT SHOES AMONG THE GENERATION Y. Jurnal Manajemen Pemasaran, 16(2), 140–147. https://doi.org/10.9744/pemasaran.16.2.140?147
Rahmandani, S. A., & Rahmidani, R. (2025). PENGARUH SCARCITY MESSAGE DAN SHOPPING ENJOYMENT TERHADAP IMPULSE BUYING MELALUI FEAR OF MISSING OUT (FoMO) SEBAGAI VARIABEL INTERVENING STUDI PADA KONSUMEN LIVE STREAMING SHOPEE DI KOTA PADANG THE INFLUENCE OF SCARCITY MESSAGE AND SHOPPING ENJOYMENT ON IMPULSE BUYING THROUGH FEAR OF MISSING OUT (FoMO) AS AN INTERVENING VARIABLE A STUDY ON SHOPEE LIVE STREAMING CONSUMERS IN PADANG CITY. SIBATIK JOURNAL | VOLUME, 4(6). https://doi.org/10.54443/sibatik.v4i6.2802
Rhamadanty, S. (2024, October 20). Ledakan Transaksi E-Commerce Tahun 2024, Ini Dampaknya bagi Emiten Pergudangan. Https://Industri.Kontan.Co.Id/News/Ledakan-Transaksi-e-Commerce-Tahun-2024-Ini-Dampaknya-Bagi-Emiten-Pergudangan.
Sartika, D., Mufidhatul Ulya, Fia Fauza Azzahra, Irnawati Irnawati, Fina Nur Hidayati, & Didi Pramono. (2024). Fenomena Penggunaan E-Commerce terhadap Perilaku Konsumsi Mahasiswa. WISSEN?: Jurnal Ilmu Sosial Dan Humaniora, 2(3), 335–350. https://doi.org/10.62383/wissen.v2i3.287
Sembiring, L. S., Catur Putera Hasman, H., & Syahputri, Y. (2024). An Influence Of Live Streaming And Trust On Impulse Buying Among Shopee Users In Medan City-Lovisca Stevany Sembiring et.al An Influence Of Live Streaming And Trust On Impulse Buying Among Shopee Users In Medan City. Jurnal Ekonomi, 13, 2024. https://doi.org/10.54209/ekonomi.v13i02
Sugiyono. (2022). Metode Penelitian Kuantitatif, Kualitatif, dan R&D: Vol. Edisi 2, Cetakan 4. Alfabeta.
Tella, A., & Ogbonna, O. P. (2024). Telepresence robots in libraries: applications and challenges. Library Hi Tech News, 41(9), 17–21. https://doi.org/10.1108/LHTN-03-2023-0035
Wardhana, A. (2024). Pengolahan Data Dengan SMART-PLS. https://www.researchgate.net/publication/382052367
Wu, I.-L., Chiu, M.-L., & Chen, K.-W. (2020). Defining the determinants of online impulse buying through a shopping process of integrating perceived risk, expectation-confirmation model, and flow theory issues. International Journal of Information Management, 52, 102099. https://doi.org/10.1016/j.ijinfomgt.2020.102099
Ye, S., Lei, S. I., Shen, H., & Xiao, H. (2020). Social presence, telepresence and customers’ intention to purchase online peer-to-peer accommodation: A mediating model. Journal of Hospitality and Tourism Management, 42, 119–129. https://doi.org/10.1016/j.jhtm.2019.11.008
Ying, T., Tang, J., Ye, S., Tan, X., & Wei, W. (2022). Virtual Reality in Destination Marketing: Telepresence, Social Presence, and Tourists’ Visit Intentions. Journal of Travel Research, 61(8), 1738–1756. https://doi.org/10.1177/00472875211047273
Zafar, A. U., Qiu, J., Shahzad, M., Shen, J., Bhutto, T. A., & Irfan, M. (2020). Impulse buying in social commerce: bundle offer, top reviews, and emotional intelligence. Asia Pacific Journal of Marketing and Logistics, 33(4), 945–973. https://doi.org/10.1108/APJML-08-2019-0495
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