Analysis of the influence of brand performance, perceived quality, and brand experience on brand loyalty with brand satisfaction as an intervening variable at Fore Coffee in Solo Raya
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Feb 28, 2025
Keywords:
Brand Experience, Brand Loyalty, Brand Performance, Brand Satisfaction, Perceived Quality
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Economy
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Abstract
This study examines the influence of Brand Performance, Perceived Quality, and Brand Experience on Brand Loyalty, with Brand Satisfaction acting as an intervening variable at Fore Coffee in the Solo Raya region. A quantitative approach was used, collecting primary data from 200 respondents via purposive sampling, focusing on customers from Klaten, Sukoharjo, and Surakarta. Data was collected using Likert-scale questionnaires, addressing variables such as brand performance, perceived quality, and customer experiences. Partial Least Square (PLS) analysis via SmartPLS v4.0 was conducted to assess the relationships between the variables. The results indicate that Brand Performance, Perceived Quality, and Brand Experience positively affect Brand Satisfaction, while Brand Satisfaction influences Brand Loyalty. However, Brand Performance and Perceived Quality do not directly influence Brand Loyalty. Brand Satisfaction mediates the relationship between these factors and Brand Loyalty. The study's limitations include a small sample size and time constraints, and future research should expand the sample size. Recommendations for Fore Coffee include focusing on enhancing product quality, customer service, and creating positive experiences to strengthen customer loyalty
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Aprilia, N. E. . and Moechammad Nasir (2025) “Analysis of the influence of brand performance, perceived quality, and brand experience on brand loyalty with brand satisfaction as an intervening variable at Fore Coffee in Solo Raya”, Jurnal Mantik, 8(4), pp. 1640-1648. doi: 10.35335/mantik.v8i4.6085.
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Valensia, A., & Candy. (2022). Pengaruh dari Brand Image, Perceived Quality, dan Brand Awareness Terhadap Customer Satisfaction dan Brand Loyalty Starbucks. Permana?: Jurnal Perpajakan, Manajemen, Dan Akuntansi, 14(2), 191–214. https://doi.org/10.24905/permana.v14i2.234
Zeithaml, V. A. (1988). Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence. Journal of Marketing, 52(3), 2–22. https://doi.org/10.1177/002224298805200302
Amalia, L., & Rahmadhany, S. (2023). Analisis Pengaruh Citra Merek , Pengalaman Merek terhadap Kepuasan Merek dan Loyalitas Merek Kosmetik Wardah. INOBIS: Jurnal Inovasi Bisnis Dan Manajemen Indonesia, 6(4), 468–479. https://doi.org/10.31842/jurnalinobis.v6i4.291
Andika, R. D., & Prisanto, G. F. (2019). Pengaruh Brand Personality dan Brand Experience Terhadap Emotional Brand Attachment Pada Merek Vespa. Inter Komunika: Jurnal Komunikasi, 4(2), 179–188. https://journal.interstudi.edu/index.php/InterKomunika/article/view/311
Anuraga, G. (2021). Pelatihan Pengujian Hipotesis Statistika Dasar Dengan Software R. Jurnal BUDIMAS, 2(2), 25–32.
Anwar, A. F., Darpito, S. H., & Nurrohim, H. (2022). Pengaruh Brand Image, Perceived Quality, Perceived Price terhadap Niat Beli Survei Pada Generasi Muda Calon Konsumen Produk Thrift di Daerah Istimewa Yogyakarta. Jurnal Ilmiah Manajemen Kesatuan, 10(2), 327–336. https://doi.org/10.37641/jimkes.v10i2.1422
Artiniwati, Juni Nyoman, N., Baiq, R. H., & Septiani, E. (2022). Pengaruh Brand Experience Terhadap Brand Trust Dalam Pembentukan Brand Loyalty Produk Scarlett Whitening. Journal of Sharia Economy and Islamic Tourism, 2(2), 50–60. http://journal.ummat.ac.id/index.php/jseit/article/view/8351
Ayu, R. S., Survival, S., & Budiantono, B. (2023). PENGARUH BRAND EXPERIENCE DAN BRAND IMAGE TERHADAP KEPUASAN PELANGGAN YANG DIMODERASI KUALITAS PELAYANAN (Studi pada Pelanggan CV. Indo RSVP Group di Kota Malang). Jurnal Economina, 2(4), 919–933. https://doi.org/10.55681/economina.v2i4.457
Basiya, R. (2024). The Influence Of Brand Experience And Brand Satisfaction On Brand Loyalty Mediated Intel-Based Laptop Consumer Brand Love In Semarang City. Management Studies and Entrepreneurship Journal, 5(1), 1066–1074. http://journal.yrpipku.com/index.php/msej
Christyawan, H., & Sukresna, I. M. (2020). Peningkatan Brand Satisfaction dan Brand Trust Berbasis Brand Value Terhadap Brand Loyalty (Studi Pada Pengguna Apple Iphone di Semarang). Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science), 19(2), 75–91. https://doi.org/10.14710/jspi.v19i2.75-91
Deka, R. E. (2019). PENGARUH BRAND ASSOCIATION DAN BRAND AWARENESS TERHADAP BRAND LOYALTY MELALUI BRAND TRUST PADA START UP FINTECH OVO. Jurnal Ilmu Manajemen, 4, 96–107.
Faizal, H., & Nurjanah, S. (2019). Pengaruh Persepsi Kualitas dan Citra merek terhadap Loyalitas merek. Jurnal Riset Manajemen Dan Bisnis (JRMB), 4(2), 3342–3356. https://jurnal.unej.ac.id/index.php/JPE/article/view/22729%0Ahttps://jurnal.unej.ac.id/index.php/JPE/article/download/22729/11021
Gunawan, A. (2019). Pengaruh Perceived Quality, Perceived Value, dan Brand Personality terhadap Brand Loyalty dari Produk Fashion Cotton-On di Surabaya. Jurnal Strategi Pemasaran, 6(2), 1–10.
Herdiany, M., & Yulianti, A. L. (2019). Pengaruh Brand Performance Terhadap Repeat Purchase Dengan Competitive Advantage Dan Customer Engagement Sebagai Variabel Intervening Pada Apple Iphone. Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi), 3(3), 101–110. https://doi.org/10.31955/mea.vol4.iss1.pp101-110
Kasiha, W. N. T., Lumanauw, B., & Raintung, M. C. (2023). Pengaruh Brand Experience, Affective Commitment , dan Brand Trust terhadap Brand Loyality pada Konsumen Cafe Ngopi Jo Manado. Jurnal EMBA?: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 11(3), 644–655. https://doi.org/10.35794/emba.v11i3.49963
Khasanah, nunus nur. (2021). Pengaruh Green Product Dan Perceived Quality Terhadap Keputusan Pembelian Produk Love.
Kotler, P., & Amstrong, G. (2002). Prinsip-Prinsip Pemasaran.
Mawardi, M. C., & Sudarmiatin, S. (2024). Fashion Trends and Social Media?: Why are Influencers the Key to the Success of Batik Muthidea Products on Instagram?? International Journal of Advanced Multidisciplinary, 3(3), 448–456.
Migunani, R., Pri Ariningsih, E., Galih Prasaja, M., & Studi Manajemen Fakultas Ekonomi, P. (2023). Pengaruh Brand Satisfaction Terhadap Brand Loyalty Dengan Emotional Brand Attachment Dan Brand Love Sebagai Variabel Intervening (Studi Pada Pengguna Smartphone Iphone). Jurnal Volatilitas, 5(5), 146–163. https://selular.id
Nasir, M., Murwanti, S., Angga, D., & Setiyawan, E. (2022). Creating Brand Loyalty for Smartphone Products Based on Brand Image, Brand Trust, and Brand Experience. International Journal of Current Business and Social Sciences | IJCBSS, 8(1), 28–41. www.ijcbss.org
Nasution, S. M. A., Jufrizen, J., & Azhar, M. E. (2020). Efek Mediasi Customer Engagement pada Pengaruh Brand Performance Terhadap Repeat Purchase Pengguna Sepeda Motor Yamaha di Kota Medan. Jurnal Humaniora?: Jurnal Ilmu Sosial, Ekonomi Dan Hukum, 4(2), 11–22. https://doi.org/10.30601/humaniora.v4i2.1195
Pandiangan, K., Masiyono, M., & Dwi Atmogo, Y. (2021). Faktor-Faktor Yang Mempengaruhi Brand Equity: Brand Trust, Brand Image, Perceived Quality, & Brand Loyalty. Jurnal Ilmu Manajemen Terapan, 2(4), 471–484. https://doi.org/10.31933/jimt.v2i4.459
Safa Malina, L., & Deviastri, L. (2024). Hubungan Brand Experience Dan Perceived Value Terhadap Loyalitas Pelanggan Kosmetik Make Over. Journal of Management and Innovation Entrepreunership (JMIE), 1(4), 750–757.
Taeger, D. (2019). Statistical Hypothesis Testing With SAS and R. Sustainability (Switzerland), 11(1), 1–14. http://scioteca.caf.com/bitstream/handle/123456789/1091/RED2017-Eng-8ene.pdf?sequence=12&isAllowed=y%0Ahttp://dx.doi.org/10.1016/j.regsciurbeco.2008.06.005%0Ahttps://www.researchgate.net/publication/305320484_SISTEM_PEMBETUNGAN_TERPUSAT_STRATEGI_MELESTARI
Valensia, A., & Candy. (2022). Pengaruh dari Brand Image, Perceived Quality, dan Brand Awareness Terhadap Customer Satisfaction dan Brand Loyalty Starbucks. Permana?: Jurnal Perpajakan, Manajemen, Dan Akuntansi, 14(2), 191–214. https://doi.org/10.24905/permana.v14i2.234
Zeithaml, V. A. (1988). Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence. Journal of Marketing, 52(3), 2–22. https://doi.org/10.1177/002224298805200302
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