Strategic analysis of long term with swot and QSPM methods (case study at fatabarfarm in grobogan)
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Feb 28, 2025
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Long Term, SWOT, QSPM
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Economy
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Abstract
This study aims to examine one of the MSMEs (Micro, Small, and Medium Enterprises) of Fatabar Farm, which operates in the goat farming sector in the Grobogan area. The research seeks to reevaluate its develop a structured long-term strategy for its business operations. The objective of this research is to determine the most appropriate strategy by analyzing the long-term strategy using SWOT analysis and the QSPM matrix. This approach aims to formulate new strategies that enhance the competitive advantage of the livestock business. The methods used include SWOT analysis and the QSPM, comprising several steps such as the IFAS matrix, EFAS matrix, IE matrix, IE combination matrix, and QSPM. The research was conducted using qualitative methods, including interviews and observations at Fatabar Farm in Grobogan. The results of the IFAS and EFAS matrices indicate that Fatabar Farm’s SWOT analysis is above average, as evidenced by an IFAS final score of approximately 2.92 and an EFAS final score of 3.42. The IE matrix also shows that the company is positioned in Cell II, which signifies a "grow and build" phase. Thus, based on the SWOT method, Fatabar Farm is proven to be viable for expansion and development using this strategy. In the SWOT strategy combination, Fatabar Farm is more advantageous when focusing on the combination of strengths and opportunities, particularly emphasizing high-quality, naturally sourced, and its strategic location as an agro-tourism destination. Meanwhile, the QSPM matrix results indicate that the best strategy is strategy 1, with a score of 5.14.
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Tiya Pratiwi, F. A. ., Wulandari, W., Utama, J. W. ., Widyaningtya, D. P., Dito, A. H. . and Maranata, B. H. . (2025) “Strategic analysis of long term with swot and QSPM methods (case study at fatabarfarm in grobogan)”, Jurnal Mantik, 8(4), pp. 1676-1685. Available at: https://www.iocscience.org/ejournal/index.php/mantik/article/view/5910 (Accessed: 24April2025).
References
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Krasniqi, I., & Elezaj, E. (2023). Revitalizing Kosovo’s Manufacturing Organizations: Long-Term Strategic Planning with QSPM. International Journal of Sustainable Development and Planning, 18(6), 1857–1864. https://doi.org/10.18280/ijsdp.180621
Li, K. (2022). SWOT analysis of e?commerce development of rural tourism farmers’ professional cooperatives in the era of big data. IET Communications, 16(5), 592–603. https://doi.org/10.1049/cmu2.12358
Mallick, S. K., Rudra, S., & Samanta, R. (2020). Sustainable ecotourism development using SWOT and QSPM approach: A study on Rameswaram, Tamil Nadu. International Journal of Geoheritage and Parks, 8(3), 185–193. https://doi.org/10.1016/j.ijgeop.2020.06.001
Munier, N., Hontoria, E., & Jiménez-Sáez, F. (2019). SIMUS Applied to Quantify SWOT Strategies. In N. Munier, E. Hontoria, & F. Jiménez-Sáez (Eds.), Strategic Approach in Multi-Criteria Decision Making: A Practical Guide for Complex Scenarios (pp. 189–202). Springer International Publishing. https://doi.org/10.1007/978-3-030-02726-1_10
Novita, S. (2023). ANALISIS SWOT, IFE, EFE DAN MATRIKS QSPM DALAM STRATEGI PENGEMBANGAN BISNIS RS XYZ. Jurnal EK&BI, 6, 2620–7443. https://doi.org/10.37600/ekbi.v6i2.997
Pagot, G., & Andrighetto, N. (2024). Fuel for collective action: A SWOT analysis to identify social barriers and drivers for a local woody biomass supply chain in an Italian alpine valley. Heliyon, 10(19). https://doi.org/10.1016/j.heliyon.2024.e38170
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Prayudi, D., & Yulistria, R. (2020). Penggunaan Matriks SWOT dan Metode QSPM pada Strategi Pemasaran Jasa Wedding Organizer: Studi Kasus pada UMKM Gosimplywedding Sukabumi. Jurnal Maksipreneur: Manajemen, Koperasi, Dan Entrepreneurship, 9(2), 225. https://doi.org/10.30588/jmp.v9i2.516
Puyt, R. W., Lie, F. B., & Wilderom, C. P. M. (2023). The origins of SWOT analysis. Long Range Planning, 56(3). https://doi.org/10.1016/j.lrp.2023.102304
Qanita, A. (2020). Analisis Strategi dengan Metode SWOT dan QSPM (Quantitative Strategic Planning Matrix): Studi Kasus Pada D’Gruz Caffe di Kecamatan Bluto Sumenep. In KOMITMEN: Jurnal Ilmiah Manajemen (Vol. 1, Issue 2). https://doi.org/10.15575/jim.v1i2.10309
Rucitra, A. L. (2020). The Implementation of Integrated Quality Function Deployment (QFD) and SWOT Analysis in the Quality Improvement Strategy of Jackfruit Chips. Industria: Jurnal Teknologi Dan Manajemen Agroindustri, 9(1), 35–42. https://doi.org/10.21776/ub.industria.2020.009.01.5
Stylianou, M., Shiakallis, P., Papamichael, I., Voukkali, I., & Zorpas, A. A. (2024). Analyzing the SWOT of circular economy development in established industrial zones: A case study from Cyprus. Sustainable Chemistry and Pharmacy, 39, 101513. https://doi.org/https://doi.org/10.1016/j.scp.2024.101513
Sumiarsih, N. M., Legono, D., & Kodoatie, R. J. (2018). Strategic Sustainable Management for Water Transmission System: A SWOT-QSPM Analysis. In Journal of the Civil Engineering Forum (Vol. 4, Issue 1).
Wulandari, T., Poernomo, A., & Irianto, H. E. (2022). Management Strategy of Muara Baru Modern Fish Market. Industria: Jurnal Teknologi Dan Manajemen Agroindustri, 11(2), 177–189. https://doi.org/10.21776/ub.industria.2022.011.02.8
Xi, W. (2021). Analysis of Huawei’s International Marketing Strategy Based on the SWOT Analysis. 2021 2nd International Conference on E-Commerce and Internet Technology (ECIT), 151–154. https://doi.org/10.1109/ECIT52743.2021.00041
Zhang, L., Jiang, P., Zhang, Y., Fan, Y. Van, & Geng, Y. (2024). Recycling impacts of renewable energy generation-related rare earth resources: A SWOT-based strategical analysis. Energy, 312, 133624. https://doi.org/https://doi.org/10.1016/j.energy.2024.133624
Amega, K., Moumouni, Y., Laré, Y., Bhandari, R., Takouda, P., & Madougou, S. (2024). Power system transformation in emerging countries: A SWOT/PESTLE analysis approach towards resiliency and reliability. Heliyon, 10(12). https://doi.org/10.1016/j.heliyon.2024.e33018
Anam, C., Aziz, F., Febrina, F., & Dian, N. (2022). Manfaat Susu Kambing Etawa Bagi Masyarakat Kampung Ekologi Temas Kota Batu. JURNAL APLIKASI DAN INOVASI IPTEKS “SOLIDITAS” (J-SOLID), 5(1), 149. https://doi.org/10.31328/js.v5i1.3583
Budihardjo, M. A., Humaira, N. G., Ramadan, B. S., Wahyuningrum, I. F. S., & Huboyo, H. S. (2023). Strategies to reduce greenhouse gas emissions from municipal solid waste management in Indonesia: The case of Semarang City. Alexandria Engineering Journal, 69, 771–783. https://doi.org/10.1016/j.aej.2023.02.029
Chandra, P., & Kumar, J. (2021). Strategies for developing sustainable tourism business in the Indian Himalayan Region: Insights from Uttarakhand, the Northern Himalayan State of India. Journal of Destination Marketing & Management, 19, 100546. https://doi.org/https://doi.org/10.1016/j.jdmm.2020.100546
Desbalo, M. T., & Woldesenbet, A. K. (2024). Enhancing strategic decision-making in built asset management through BIM-Enabled asset information modelling (AIM) for public buildings in Ethiopia: A fuzzy-AHP analysis. Heliyon, 10(23). https://doi.org/10.1016/j.heliyon.2024.e40824
Hasni, & Fahira, N. (2021). Penggunaan Metode Quantitative Strategic Planning Matrix (QSPM) Dalam Menganalisis Strategi Pemasaran untuk Meningkatkan Penjualan Pada Usaha Dagang Meubel Nur Sera Jati di Kota Baubau (Vol. 3).
Innaka Nasya, V., Arbainah, S., Widiarto, A., Studi STr Akuntansi Manajerial, P., Akuntansi, J., Negeri Semarang Jl Soedarto, P. H., & Tengah, J. (2024). Strategi Pengembangan Usaha Jenang Pasca Pandemi Menggunakan Metode SWOT Dan QSPM pada CV. Mubarokfood Cipta Delicia. In Jurnal Riset Akuntansi Politala (Vol. 7, Issue 2). http://jra.politala.ac.id/index.php/JRA/index
Jeelani, P., & Shah, S. A. (2024). Strategic insights for sustainable tourism development in Kashmir Valley: SWOT and QSPM analysis. Environmental Development, 52, 101092. https://doi.org/https://doi.org/10.1016/j.envdev.2024.101092
Jihad Akbar, M., & Fitriani Nur Maghfiroh, M. (2022). PERANCANGAN STRATEGI PEMASARAN MENGGUNAKAN METODE SWOT DAN QSPM UNTUK MENINGKATKAN PENJUALAN BERAS. Jurnal INTECH Teknik Industri Universitas Serang Raya, 8, 61–67. https://doi.org/10.30656/intech.v8i1.4596
Juarsa, R. P., & Sangadah, H. A. (2023). Position Analysis and Strategic Recommendations for Business Improvement in The Micro-Small Industry of Oil Palm Post-Harvest Equipment in Kampar Regency, Riau Province. Industria: Jurnal Teknologi Dan Manajemen Agroindustri, 12(2), 118–130. https://doi.org/10.21776/ub.industria.2023.012.02.2
Karima, A., Tri Indrawati, R., Santoso, K., Negeri Semarang Jl Sudarto, P., & Semarang, K. (2022). Diversifikasi Produk Susu Kambing UKM Fatabar Farm dengan Optimasi Mesin Pasteurisasi dan Web Hybrid (Goat Milk Product Diversification of UKM Fatabar Farm with Optimization Pasteurization Machine and Web Hybrid). https://doi.org/10.32722/mapnj.v5i1.4559
Krasniqi, I., & Elezaj, E. (2023). Revitalizing Kosovo’s Manufacturing Organizations: Long-Term Strategic Planning with QSPM. International Journal of Sustainable Development and Planning, 18(6), 1857–1864. https://doi.org/10.18280/ijsdp.180621
Li, K. (2022). SWOT analysis of e?commerce development of rural tourism farmers’ professional cooperatives in the era of big data. IET Communications, 16(5), 592–603. https://doi.org/10.1049/cmu2.12358
Mallick, S. K., Rudra, S., & Samanta, R. (2020). Sustainable ecotourism development using SWOT and QSPM approach: A study on Rameswaram, Tamil Nadu. International Journal of Geoheritage and Parks, 8(3), 185–193. https://doi.org/10.1016/j.ijgeop.2020.06.001
Munier, N., Hontoria, E., & Jiménez-Sáez, F. (2019). SIMUS Applied to Quantify SWOT Strategies. In N. Munier, E. Hontoria, & F. Jiménez-Sáez (Eds.), Strategic Approach in Multi-Criteria Decision Making: A Practical Guide for Complex Scenarios (pp. 189–202). Springer International Publishing. https://doi.org/10.1007/978-3-030-02726-1_10
Novita, S. (2023). ANALISIS SWOT, IFE, EFE DAN MATRIKS QSPM DALAM STRATEGI PENGEMBANGAN BISNIS RS XYZ. Jurnal EK&BI, 6, 2620–7443. https://doi.org/10.37600/ekbi.v6i2.997
Pagot, G., & Andrighetto, N. (2024). Fuel for collective action: A SWOT analysis to identify social barriers and drivers for a local woody biomass supply chain in an Italian alpine valley. Heliyon, 10(19). https://doi.org/10.1016/j.heliyon.2024.e38170
Pambudi, S. H., Sunarto, N., & Setyono, P. (2018). Strategi Pengembangan Agrowisata dalam Mendukung Pembangunan Pertanian - Studi Kasus di Desa Wisata Kaligono (Dewi Kano) Kecamatan Kaligesing Kabupaten Purworejo. Analisis Kebijakan Pertanian, 16(2), 165. https://doi.org/10.21082/akp.v16n2.2018.165-184
Prayudi, D., & Yulistria, R. (2020). Penggunaan Matriks SWOT dan Metode QSPM pada Strategi Pemasaran Jasa Wedding Organizer: Studi Kasus pada UMKM Gosimplywedding Sukabumi. Jurnal Maksipreneur: Manajemen, Koperasi, Dan Entrepreneurship, 9(2), 225. https://doi.org/10.30588/jmp.v9i2.516
Puyt, R. W., Lie, F. B., & Wilderom, C. P. M. (2023). The origins of SWOT analysis. Long Range Planning, 56(3). https://doi.org/10.1016/j.lrp.2023.102304
Qanita, A. (2020). Analisis Strategi dengan Metode SWOT dan QSPM (Quantitative Strategic Planning Matrix): Studi Kasus Pada D’Gruz Caffe di Kecamatan Bluto Sumenep. In KOMITMEN: Jurnal Ilmiah Manajemen (Vol. 1, Issue 2). https://doi.org/10.15575/jim.v1i2.10309
Rucitra, A. L. (2020). The Implementation of Integrated Quality Function Deployment (QFD) and SWOT Analysis in the Quality Improvement Strategy of Jackfruit Chips. Industria: Jurnal Teknologi Dan Manajemen Agroindustri, 9(1), 35–42. https://doi.org/10.21776/ub.industria.2020.009.01.5
Stylianou, M., Shiakallis, P., Papamichael, I., Voukkali, I., & Zorpas, A. A. (2024). Analyzing the SWOT of circular economy development in established industrial zones: A case study from Cyprus. Sustainable Chemistry and Pharmacy, 39, 101513. https://doi.org/https://doi.org/10.1016/j.scp.2024.101513
Sumiarsih, N. M., Legono, D., & Kodoatie, R. J. (2018). Strategic Sustainable Management for Water Transmission System: A SWOT-QSPM Analysis. In Journal of the Civil Engineering Forum (Vol. 4, Issue 1).
Wulandari, T., Poernomo, A., & Irianto, H. E. (2022). Management Strategy of Muara Baru Modern Fish Market. Industria: Jurnal Teknologi Dan Manajemen Agroindustri, 11(2), 177–189. https://doi.org/10.21776/ub.industria.2022.011.02.8
Xi, W. (2021). Analysis of Huawei’s International Marketing Strategy Based on the SWOT Analysis. 2021 2nd International Conference on E-Commerce and Internet Technology (ECIT), 151–154. https://doi.org/10.1109/ECIT52743.2021.00041
Zhang, L., Jiang, P., Zhang, Y., Fan, Y. Van, & Geng, Y. (2024). Recycling impacts of renewable energy generation-related rare earth resources: A SWOT-based strategical analysis. Energy, 312, 133624. https://doi.org/https://doi.org/10.1016/j.energy.2024.133624
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