Exploring the drivers of impulsive buying in e-commerce: the role of hedonic motivation, shopping lifestyle, and positive emotions as mediation
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Published:
Aug 30, 2024
Keywords:
E-Commerce, Hedonic Motivation, Impulsive Buying, Positive Emotions, Shopping Lifestyle
Section
Economy
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Abstract
All forms of products sold on E-commerce have their own risks in the form of goods that do not match the wishes of the community, slow delivery and lack of buyer response. Behind all that, fashion products on e-commerce are always in demand by consumers. Thus, fashion becomes a product that is in great demand in Indonesia, and therefore the purpose of this research is as a recommendation for retail behavior in e-commerce to start a fashion business, because Indonesian society has the character of impulse buying with the principles of hedonic motivation and shooping lifestyle in fashion products. Research data uses primary data. The research population chosen was consumers who impulsively bought fashion products in e-commerce, with a sample of 140 respondents in this study. The results obtained by this research are hedonic motivation, shopping lifestyle and positive emotions which have a positive and significant relationship to impulsive buying. Meanwhile, positive emotions themselves are also influenced positively and significantly by hedonic motivation and shopping lifestyle. The mediation results from positive emotions provide a significant relationship between the influence of hedonic motivation and shopping lifestyle on impulsive buying
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How to Cite
Azizah, N. L. and Fauzi, M. (2024) “Exploring the drivers of impulsive buying in e-commerce: the role of hedonic motivation, shopping lifestyle, and positive emotions as mediation”, Jurnal Mantik, 8(2), pp. 1171-1178. doi: 10.35335/mantik.v8i2.5461.
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Ummah, N., & Siti Azizah Rahayu. (2020). Fashion Involvement, Shopping Lifestyle dan Pembelian Impulsif Produk Fashion. Jurnal Penelitian Psikologi, 11(1), 33–40. https://doi.org/10.29080/jpp.v11i1.350
Wu, I.-L., Chiu, M.-L., & Chen, K.-W. (2020). Defining the determinants of online impulse buying through a shopping process of integrating perceived risk, expectation-confirmation model, and flow theory issues. International Journal of Information Management, 52, 102099. https://doi.org/10.1016/j.ijinfomgt.2020.102099
Yang, F., Tang, J., Men, J., & Zheng, X. (2021). Consumer perceived value and impulse buying behavior on mobile commerce: The moderating effect of social influence. Journal of Retailing and Consumer Services, 63, 102683. https://doi.org/10.1016/j.jretconser.2021.102683
Zafar, A. U., Qiu, J., Shahzad, M., Shen, J., Bhutto, T. A., & Irfan, M. (2020). Impulse buying in social commerce: bundle offer, top reviews, and emotional intelligence. Asia Pacific Journal of Marketing and Logistics, 33(4), 945–973. https://doi.org/10.1108/APJML-08-2019-0495
Zheng, X., Men, J., Yang, F., & Gong, X. (2019). Understanding impulse buying in mobile commerce: An investigation into hedonic and utilitarian browsing. International Journal of Information Management, 48, 151–160. https://doi.org/10.1016/j.ijinfomgt.2019.02.010
Alm, J., & Mckee, M. (2004). AUDIT INFORMATION DISSEMINATION, TAXPAYER COMMUNICATION AND TAX COMPLIANCE: AN EXPERIMENTAL INVESTIGATION OF INDIRECT AUDIT EFFECTS. https://www.researchgate.net/publication/237407806
biz.kompas.com. (2021, May 25). Takut Menyesal Membeli Baju secara Online? Simak Tips Berikut . Https://Biz.Kompas.Com/Read/2021/05/25/205855928/Takut-Menyesal-Membeli-Baju-Secara-Online-Simak-Tips-Berikut.
data.goodstats.id. (2023, November 29). Produk Fashion Jadi Produk yang Paling Banyak Dibeli di Online Shop. Https://Data.Goodstats.Id/Statistic/Sarahjauhari/Produk-Fashion-Jadi-Produk-Yang-Paling-Banyak-Dibeli-Di-Online-Shop-WNrZx.
ecommercedb.com. (2024). Pasar mode di Indonesia. Https://Ecommercedb.Com/Markets/Id/Fashion.
Ferdinand. (2013). Metode Penelitian Manajemen. Badan Penerbit Universitas Diponegoro.
Garson. (2016). Partial Least Squares Regression & Structural Equational Models. Statistical Publishing Associates.
Ghozali, I., & Latan, H. (2015). Partial least squares konsep, teknik dan aplikasi menggunakan program SmartPLS 3.0 untuk penelitian empiris. Badan Penerbit Universitas Diponegoro.
Harahap, D. A., & Amanah, D. (2022). Memahami Impulsif Buying Dalam Proses Keputusan Pembelian Konsumen. Jurnal Manajemen Dan Bisnis Performa, 19(01), 31–55. https://doi.org/10.29313/performa.v19i01.9719
Heri, H., Lancang Kuning, U., & Bisnis dan Teknologi Pelita Indonesia, I. (2022). The Influence of Store Atmosphere and Sales Promotion on Impulse Buying with Positive Emotion as an Intervening Variable at Martin Store Pekanbaru Pengaruh Store Atmosphere Dan Sales Promotion Terhadap Impulse Buying Dengan Positive Emotion Sebagai Variabel Intervening Pada Martin Store Pekanbaru. In Management Studies and Entrepreneurship Journal (Vol. 3, Issue 4). http://journal.yrpipku.com/index.php/msej
Ishtiaq, M. (2019). Book Review Creswell, J. W. (2014). Research Design: Qualitative, Quantitative and Mixed Methods Approaches (4th ed.). Thousand Oaks, CA: Sage. English Language Teaching, 12(5), 40. https://doi.org/10.5539/elt.v12n5p40
Iyer, G. R., Blut, M., Xiao, S. H., & Grewal, D. (2020). Impulse buying: a meta-analytic review. Journal of the Academy of Marketing Science, 48(3), 384–404. https://doi.org/10.1007/s11747-019-00670-w
Japarianto, E., & Sugiharto, S. (2012). PENGARUH SHOPPING LIFE STYLE DAN FASHION INVOLVEMENT TERHADAP IMPULSE BUYING BEHAVIOR MASYARAKAT HIGH INCOME SURABAYA.
Junianingrum, S., Apriliyanto, N., & Abdullah, L. Z. (2023). REPURCHASE INTENTION BASED ON E-SERVICE QUALITY AND CUSTOMER TRUST AT THREE TOP BRAND E-COMMERCE INDONESIA (Vol. 12, Issue 2). https://ejournal.stiesyariahbengkalis.ac.id/index.php/iqtishaduna
Kimiagari, S., & Asadi Malafe, N. S. (2021). The role of cognitive and affective responses in the relationship between internal and external stimuli on online impulse buying behavior. Journal of Retailing and Consumer Services, 61, 102567. https://doi.org/10.1016/j.jretconser.2021.102567
Natalie, A. A., & Japarianto, E. (2019). ANALISIS PENGARUH FASHION INVOLVEMENT TERHADAP IMPULSE BUYING MELALUI HEDONIC VALUE DI H&M STORE PAKUWON MALL SURABAYA. https://doi.org/10.9744/pemasaran.13.1.40?46
Nindyakirana, R. H., Maftukhah, I., Manajemen, J., & Ekonomi, F. (2016). LINGKUNGAN TOKO DAMPAKNYA TERHADAP IMPULSE BUYING. In Management Analysis Journal (Vol. 5, Issue 4). http://maj.unnes.ac.id
Nurtanio, I. N., Bursan, R., Wiryawan, D., & Listiana, D. I. (2022). The Influence of Shopping Lifestyle and Hedonic Shopping Motivation on Impulse Buying in Bukalapak E-Commerce (Study on Bukalapak Consumers in Bandar Lampung). TAFKIRUL IQTISHODIYYAH STIS DARUL ULUM LAMPUNG TIMUR, 2(2). http://ejournal.stisdulamtim.ac.id/index.php/JTI
Park, J., & Lennon, S. J. (2006). Psychological and environmental antecedents of impulse buying tendency in the multichannel shopping context. Journal of Consumer Marketing, 23(2), 56–66. https://doi.org/10.1108/07363760610654998
Setiawan, A. J., & Sahetapy, W. L. (2022). PENGARUH HEDONIC CONSUMPTION TERHADAP IMPULSE BUYING DENGAN POSITIVE EMOTION SEBAGAI VARIABEL INTERVENING PADA SALE SOCIOLLA (Vol. 10).
statista.com. (2024). Jumlah pengguna e-commerce di Indonesia dari tahun 2019 hingga 2028(dalam jutaan). Https://Www.Statista.Com/Forecasts/251635/e-Commerce-Users-in-Indonesia.
Swaswantika, I. A., Jariah, A., & Hidayat, Z. (2022). Analisis Perilaku Konsumen Terhadap Pengguna Fashion Branded Preloved Sebagai Konsep Gaya Hidup.
Ummah, N., & Siti Azizah Rahayu. (2020). Fashion Involvement, Shopping Lifestyle dan Pembelian Impulsif Produk Fashion. Jurnal Penelitian Psikologi, 11(1), 33–40. https://doi.org/10.29080/jpp.v11i1.350
Wu, I.-L., Chiu, M.-L., & Chen, K.-W. (2020). Defining the determinants of online impulse buying through a shopping process of integrating perceived risk, expectation-confirmation model, and flow theory issues. International Journal of Information Management, 52, 102099. https://doi.org/10.1016/j.ijinfomgt.2020.102099
Yang, F., Tang, J., Men, J., & Zheng, X. (2021). Consumer perceived value and impulse buying behavior on mobile commerce: The moderating effect of social influence. Journal of Retailing and Consumer Services, 63, 102683. https://doi.org/10.1016/j.jretconser.2021.102683
Zafar, A. U., Qiu, J., Shahzad, M., Shen, J., Bhutto, T. A., & Irfan, M. (2020). Impulse buying in social commerce: bundle offer, top reviews, and emotional intelligence. Asia Pacific Journal of Marketing and Logistics, 33(4), 945–973. https://doi.org/10.1108/APJML-08-2019-0495
Zheng, X., Men, J., Yang, F., & Gong, X. (2019). Understanding impulse buying in mobile commerce: An investigation into hedonic and utilitarian browsing. International Journal of Information Management, 48, 151–160. https://doi.org/10.1016/j.ijinfomgt.2019.02.010
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