Market share analysis and market segmentation of android-based mobile phone products in sibolga city market share
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Published:
Aug 30, 2024
Keywords:
Market Segmentation, Market Share, Android Smartphone
Section
Economy
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Abstract
This study aims to find out how big the smartphone market share is and see which type of smartphone dominates the market and becomes the Top Leader, as well as see the most promising market segmentation, the research method is used by market estimate analysis and the distribution of questionnaires to 50 respondents, from the results of the research it was found that Oppo SmartPhone has occupied the top position of the smartphone market with an annual sales achievement of 8,395 data taken from Mobile phone counters in the Sibolga City area, North Sumatra Province
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How to Cite
Hutabarat, I. S. ., Hutabarat, S. V. ., Panggabean, Y. T. U. and Hanum, R. . (2024) “Market share analysis and market segmentation of android-based mobile phone products in sibolga city: market share”, Jurnal Mantik, 8(2), pp. 1007-1014. doi: 10.35335/mantik.v8i2.5419.
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Binarso, F. al H. (2014). Pengaruh Kepuasan Pelanggan Terhadap Gadget Dikarenakan Kebutuhan. Semarang: Universitas Dian Nuswantoro.
Handayani, S. , & M. I. (2014). Model Pemasaran di Era New Wave Marketing. Jurnal Ekonomi Manajemen Dan Akuntansi.
Kotler, P. (2015). Manajemen dan Strategi Pemasaran. Jakarta: Erlangga.
Kotler, P. (2000). Prinsip – Prinsip Pemasaran Manajemen, Jakarta?: Prenhalindo.
Lamb, H. M. D. (n.d.). Pemasaran. Jakarta: Salemba Empat. 2001.
Limakrisna, N. dan S. J. (2007). Perilaku Konsumen dan Strategi.
Mullins, J. W. dan W. J. O. C. (2013). Marketing Management: A Strategic Decision-Making Approach, 8th Edition, McGraw-Hill International Edition.
Pratama, N. dan kawan-kawan. (2015). Analisis Segmen Pasar Produk Handphone Berbasis Android Berdasarkan Atribut Produk Di Lingkungan Mahasiswa Fakultas Ekonomi Universitas Jember. .
Sugiyono. (2008). Metode Penelitian Kunatitatif Kualitatif dan R&D. Bandung Alfabeta.
Sugiyono. (2021). Metode Penelitian Kuantitatif Kualitatif dan R&D (M.Dr. Ir. Sutopo, S.Pd . 2.
170583-ID-posisioning-dan-segmentasi-handphone-den. (n.d.).
Berliando, J., & Kusumawardhani, A. (2022). Analysis The Influence Of Country Of Origin And Brand Image On Purchase Intentions Through Customer Uncertainty (Study Case on OPPO Smartphone). In Jurnal Studi Manajemen Organisasi (Vol. 19, Issue 2). http://ejournal.undip.ac.id/index.php/smo
Danuri, M., Informatika, M., Teknologi, J., & Semarang, C. (n.d.). Perkembangan Dan Transformasi Teknologi Digital.
Heryana, A. (2020). Analisis Data Penelitian Kuantitatif. https://doi.org/10.13140/RG.2.2.31268.91529
JenisDataPenelitianJamalHabiburRahman. (n.d.).
Kcp Sibolga Yenni Sofiana Tambunan, T., Sofiana Tambunan, Y., Azwarni Sinaga, N., Veronika Hutabarat, S., & Tinggi Ilmu Ekonomi Al Washliyah Sibolga ARTICLEINFO, S. (2023). The Effect Of Recruitment And Job Placement On Work Achievement At Pt. Bank Tabungan Negara (Persero) The Effect Of Recruitment And Job Placement On Work Achievement At Pt. Bank Tabungan Negara (Persero) Tbk Kcp Sibolga under a Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0). Jurnal Ekonomi, 12(03), 2023.
http://ejournal.seaninstitute.or.id/index.php/Ekonomi
Magister, H., Universitas, M., & Yogyakarta, M. (2018). Strategi Positioning Dalam Persaingan Bisnis (Points Of Difference Dan Points Of Parity). In AJIE-Asian Journal of Innovation and Entrepreneurship (Vol. 03, Issue 03). https://www.gooto.com/read/1051222/gai
Mahendra Siregar, M., Dwi Ningrum, L., Bintang, R., Mutiara, A., & Keberhasilan Bisnis Internasional Suhairi, U. (n.d.). Copyright @ Strategi Segmentasi, Targeting, dan Positioning dalam Pasar Global: Pendekatan.
M.M.D, W., & MOTE. (2018). Analisis Willingness to Accept (WTA) Terhadap Harga Pasir Yang Terinternalisasi Biaya Eksternalitas Di Kabupaten Merauke.
Prof. Rhenal Kasali. (2012). Modul Kewirausahaan Untuk Program S1. III.
Rao Ratih, M., & Yeltas Putra, Y. (n.d.). Hubungan Antara Brand Awareness Dengan Keputusan Pembelian Smartphone Oppo Di Kota Bukittinggi.
Tjiptono, F. (2012). Pemasaran jasa. C.V ANDI OFFSET, Yogyakarta. Umar, Husein. 2003. Metodologi Penelitian Untuk Skripsi dan Tesis Bisnis, Jakarta?: PT. Gramedia Pustaka.
Veronika Hutabarat, S., Setiawan Hutabarat, I., Syahputra Lubis, D., Wardina, H., & Tri Utari Panggabean, Y. (2023). Enrichment: Journal of Management Study of the development of beach ecotourism based on sustainable local wisdom. In Enrichment: Journal of Management (Vol. 12, Issue 6).
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.