The influence of using Instagram @dishubsurakarta on fulfilling followers' information needs
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Published:
Feb 28, 2024
Keywords:
Followers, Instagram, Information Need, Use of Social Media
Section
Economy
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Abstract
The use of Instagram social media has been utilized by government agency public relations, including the Surakarta Transportation Service, in an effort to meet the public's information needs. This research aims to determine the influence of Intagram @dishubsurakarta on fulfilling the information needs of its followers. This research uses quantitative methodology by distributing questionnaires to followers of Instagram @dishubsurakarta online. This research uses the Uses & Gratification Needs theory of Herbert Blumer and Elihu Katz. The population of this research are followers of the @dishubsurakarta account. The sample from this research consisted of 100 respondents taken using probability sampling techniques. The data analysis techniques used in this research are descriptive tests, validity tests, reliability tests, normality tests, paired t tests and simple linear regression. The research results based on the t hypothesis test, simple linear regression test, coefficient of determination, provide results that the social media use variable (X) has a significant positive effect on the information needs variable (Y).
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How to Cite
Fitriyani, A. and Santoso, B. . (2024) “The influence of using Instagram @dishubsurakarta on fulfilling followers’ information needs”, Jurnal Mantik, 7(4), pp. 3735- 3747. doi: 10.35335/mantik.v7i4.4869.
References
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Sholichah, F., & Kartika, A. (2022). Pengaruh Ukuran Perusahaan, Leverage, Profitabilitas dan Kepemilikan Manajerial terhadap Manajemen Laba. Syntax Literate: Jurnal Ilmiah Indonesia, 7(1).
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Sugiyono, D. (2013). Metode penelitian pendidikan pendekatan kuantitatif, kualitatif dan R\&D.
Sugiyono, P. D. (2019). Metode Penelitian Kuantitatif, Kualitatif, dan R&D (Sutopo. Bandung: CV. Alfabeta.
Sürücü, L., & Maslakci, A. (2020). Validity and reliability in quantitative research. Business & Management Studies: An International Journal, 8(3), 2694–2726.
Thompson, J. D., & MacMillan, I. C. (2010). Business models: Creating new markets and societal wealth. Long Range Planning, 43(2–3), 291–307.
Van Driel, L., & Dumitrica, D. (2021). Selling brands while staying “Authentic”: The professionalization of Instagram influencers. Convergence, 27(1), 66–84.
Zhang, C., Fan, C., Yao, W., Hu, X., & Mostafavi, A. (2019). Social media for intelligent public information and warning in disasters: An interdisciplinary review. International Journal of Information Management, 49, 190–207.
Altheide, D. L. (1985). Symbolic interaction and ‘uses and gratification’: towards a theoretical integration.
Amirrudin, M., Nasution, K., & Supahar, S. (2021). Effect of variability on Cronbach alpha reliability in research practice. Jurnal Matematika, Statistika Dan Komputasi, 17(2), 223–230.
Anisah, N., Sartika, M., & Kurniawan, H. (2021). Penggunaan media sosial Instagram dalam meningkatkan literasi kesehatan pada mahasiswa. Jurnal Peurawi: Media Kajian Komunikasi Islam, 4(2), 94–112.
Appel, G., Grewal, L., Hadi, R., & Stephen, A. T. (2020). The future of social media in marketing. Journal of the Academy of Marketing Science, 48(1), 79–95.
Bellavista, P., Foschini, L., & Ghiselli, N. (2019). Analysis of growth strategies in social media: the Instagram use case. 2019 IEEE 24th International Workshop on Computer Aided Modeling and Design of Communication Links and Networks (CAMAD), 1–7.
Benitez, J., Ruiz, L., Castillo, A., & Llorens, J. (2020). How corporate social responsibility activities influence employer reputation: The role of social media capability. Decision Support Systems, 129, 113223.
Blumler, J. G., & Katz, E. (1974). The Uses of Mass Communications: Current Perspectives on Gratifications Research. Sage Annual Reviews of Communication Research Volume III.
Boudet, H. S. (2019). Public perceptions of and responses to new energy technologies. Nature Energy, 4(6), 446–455.
Christanti, V. (2020). An Error Analysis of Comments and Photo Captions on Social Media: A Study of Youtube and Instagram.
Cooley, D., & Parks-Yancy, R. (2019). The effect of social media on perceived information credibility and decision making. Journal of Internet Commerce, 18(3), 249–269.
Cotter, K. (2019). Playing the visibility game: How digital influencers and algorithms negotiate influence on Instagram. New Media & Society, 21(4), 895–913.
Desfiana, M. F. R., & Karsa, S. I. (2021). Hubungan penggunaan Instagram simamaung dengan pemenuhan kebutuhan informasi followers. Jurnal Riset Manajemen Komunikasi, 23–29.
Dhanesh, G. S., & Duthler, G. (2019). Relationship management through social media influencers: Effects of followers’ awareness of paid endorsement. Public Relations Review, 45(3), 101765.
Ekolu, S. O., & Quainoo, H. (2019). Reliability of assessments in engineering education using Cronbach’s alpha, KR and split-half methods. Global Journal of Engineering Education, 21(1), 24–29.
Gil-Quintana, J., Santoveña-Casal, S., & Romero Riaño, E. (2021). Realfooders influencers on instagram: From followers to consumers. International Journal of Environmental Research and Public Health, 18(4), 1624.
Gunesekera, A. I., Bao, Y., & Kibelloh, M. (2019). The role of usability on e-learning user interactions and satisfaction: a literature review. Journal of Systems and Information Technology, 21(3), 368–394.
Howlett, M., & Cashore, B. (2020). The dependent variable problem in the study of policy change: Understanding policy change as a methodological problem. In Theory and Methods in Comparative Policy Analysis Studies (pp. 154–167). Routledge.
Ki, C.-W. C., Cuevas, L. M., Chong, S. M., & Lim, H. (2020). Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs. Journal of Retailing and Consumer Services, 55, 102133.
Koningstein, M., & Azadegan, S. (2021). Participatory video for two-way communication in research for development. Action Research, 19(2), 218–236.
Men, L. R., O’Neil, J., & Ewing, M. (2023). From the employee perspective: Organizations’ administration of internal social media and the relationship between social media engagement and relationship cultivation. International Journal of Business Communication, 60(2), 375–402.
Priana, A., Sutjipto, V. W., & Romli, N. A. (2022). Hubungan Penggunaan Media Sosial Instagram@ riliv dengan Pemenuhan Kebutuhan Informasi Kesehatan Mental Followers. CoverAge: Journal of Strategic Communication, 12(2), 85–97.
Qazi, A., Hussain, F., Rahim, N. A. B. D., Hardaker, G., Alghazzawi, D., Shaban, K., & Haruna, K. (2019). Towards sustainable energy: a systematic review of renewable energy sources, technologies, and public opinions. IEEE Access, 7, 63837–63851.
Rogers, J., & Revesz, A. (2019). Experimental and quasi-experimental designs. In The Routledge handbook of research methods in applied linguistics (pp. 133–143). Routledge.
Rudeloff, C., Pakura, S., Eggers, F., & Niemand, T. (2022). It takes two to tango: the interplay between decision logics, communication strategies and social media engagement in start-ups. Review of Managerial Science, 16(3), 681–712.
Safriana, S., & Samatan, N. (2022). Pengaruh Motif Penggunaan Media Sosial Dan Kualitas Informasi Akun Instagram@ Indozone. id Terhadap Kepuasan Followers Generasi Z Dalam Memperoleh Informasi. Jurnal Komunikasi Dan Media, 2(1), 17–25.
Sholichah, F., & Kartika, A. (2022). Pengaruh Ukuran Perusahaan, Leverage, Profitabilitas dan Kepemilikan Manajerial terhadap Manajemen Laba. Syntax Literate: Jurnal Ilmiah Indonesia, 7(1).
Sugiyono. (2009). Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif, dan R&D. Alfabeta.
Sugiyono. (2016). Metode Penelitian Kuantitatif Kualitatif Dan R&D.pdf. Alfabeta.
Sugiyono, D. (2013). Metode penelitian pendidikan pendekatan kuantitatif, kualitatif dan R\&D.
Sugiyono, P. D. (2019). Metode Penelitian Kuantitatif, Kualitatif, dan R&D (Sutopo. Bandung: CV. Alfabeta.
Sürücü, L., & Maslakci, A. (2020). Validity and reliability in quantitative research. Business & Management Studies: An International Journal, 8(3), 2694–2726.
Thompson, J. D., & MacMillan, I. C. (2010). Business models: Creating new markets and societal wealth. Long Range Planning, 43(2–3), 291–307.
Van Driel, L., & Dumitrica, D. (2021). Selling brands while staying “Authentic”: The professionalization of Instagram influencers. Convergence, 27(1), 66–84.
Zhang, C., Fan, C., Yao, W., Hu, X., & Mostafavi, A. (2019). Social media for intelligent public information and warning in disasters: An interdisciplinary review. International Journal of Information Management, 49, 190–207.
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