Traditional building shop business transformation
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Published:
Feb 28, 2024
Keywords:
Building, Business, Traditional, Transformation
Section
Economy
Statistics Article
Article View : 38 Times
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Abstract
Mitra Buildmart building shop is a company that operates in the field of selling various kinds of tools and building materials. Currently, there are a total of 4 stores under the auspices of TB Mitra Buildmart. TB Mitra Buildmart includes 4 stores named Mitra Utama (as the main store), Mitra Binangun (small outlet), Mitra Rejo (small outlet), and Mitra Jaya Pakem (small outlet). The Covid-19 pandemic has also resulted in a very rapid digital revolution, which of course will have a negative impact on stores if they are unable to adapt to technological developments. Transformation of business and operational processes is carried out with the aim of increasing efficiency which is generally carried out using digital technology, namely in this case digital marketing and cloud computing. In order for the store to remain competitive, management decided to carry out business transformation in an effort to increase efficiency, effectiveness and customer satisfaction
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How to Cite
Nindito, S. P. ., Sutrisno, . S. and Isfianadewi, D. . (2024) “Traditional building shop business transformation”, Jurnal Mantik, 7(4), pp. 3655-3663. doi: 10.35335/mantik.v7i4.4850.
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Afdhal, Rijal, S., Sinaga, I. N., Tobari, Yulianadewi, I., Masyithah, S. M., . . . Ruk. (2022). Manajemen Sumber Daya Manusia. Padang: PT. GLOBAL EKSEKUTIF TEKNOLOGI.
Andi Gunawan Chakti. (2019). The Book of Digital Marketing. Celebes Media Perkasa. https://books.google.co.id/books?id=OQzBDwAAQBAJ&printsec=copyright&hl=id#v=onepage&q&f=false
Bollweg, L., Lackes, R., Siepermann, M., & Weber, P. (2020). Drivers and barriers of the digitalization of local owner operated retail outlets. Journal of Small Business and Entrepreneurship, 32(2), 173–201. https://doi.org/10.1080/08276331.2019.1616256
Chowdhury, N. A., Haque, A., & Maulan, S. (2019). Does the Retail Hypermarket Satisfy Customers? Market Assessment in Malaysia. https://www.researchgate.net/publication/335473549
Fardaniah, R. (2021). Sejumlah perusahaan ungkap pentingnya transformasi bisnis era disrupsi. ANTARA. https://www.antaranews.com/berita/2308142/sejumlah-perusahaan-ungkap-pentingnya-transformasi-bisnis-era-disrupsi
Febriyantoro, M. T., & Arisandi, D. (2018). Pemanfaatan Digital Marketing Bagi Usaha Mikro, Kecil Dan menengah Pada Era Masyarakat Ekonomi Asean. Jurnal Manajemen Dewantara, 1(2), 62–76. http://ejournal.stiedewantara.ac.id/index.php/JMD/issue/view/32
Firdaus Thaha, A. (2020). Dampak Covid-19 Terhadap UMKM di Indonesia. Jurnal Brand, 2(1), 147–153. https://ejournals.umma.ac.id/index.php/brand
Hasan, S., Elpisah, J. S., M, N., Abdullah, & H. F. (2022). Manajemen Keuangan. Purwokerto: CV. Pena Persada.
Hasanat, M. W., Hoque, A., Hassan, M. M., Mou, B. I., & Hamid, A. B. A. (2020). The Lack of Digital Marketing Skills: Developing a Digital Marketer Model for the Retail Industries.
Hasanah, N., Sobry, M., & Anggraini, E. (2021). Analisis pelaksanaan pembelajaran daring di masa pandemi dalam perspektif strengt, weakness, opportunities, threats (swot): Studi Di SD NEGERI 42 AMPENAN. Midad: Jurnal PGMI, 13(1), 15–27. https://journal.uinmataram.ac.id/ index.php/elmidad/article/view/3368
Kasmir. (2020). Pengantar Manajemen Keuangan. Jakarta: Prenadamedia Group.
Kotler, P.T., Keller, K.L., Brady, M., Goodman, M., Hansen, T. (2019). Marketing Management. Singapore: Pearson Education.
Kristian Pakpahan, A. (2020). COVID-19 dan Implikasi Bagi Usaha Mikro, Kecil, dan Menengah. Jurnal Ilmiah Hubungan Internasional, 59–64. https://read.oecd-
Nikita Puspita Ing Endit. (2022, June 22). Inilah Aplikasi-Aplikasi POS yang Membantu UMKM. https://ukmindonesia.id/baca-deskripsi-posts/inilah-aplikasiaplikasi-pos-yang-membantu-umkm/
Raharja, S. J., & Natari, S. U. (2021). Pengembangan Usaha UMKM di Masa Pandemi Melalui Optimalisasi Penggunaan dan Pengelolaan Media Digital. Kumawula: Jurnal Pengabdian Kepada Masyarakat, 4(1), 108. https://doi.org/10.24198/kumawula.v4i1.32361
Riana, E. (2020). Implementasi Cloud Computing Technology dan Dampaknya Terhadap Kelangsungan Bisnis Perusahaan Dengan Menggunakan Metode Agile dan Studi Literatur. JURIKOM (Jurnal Riset Komputer), 7(3), 439. https://doi.org/10.30865/jurikom.v7i3.2192
Roggeveen, A. L., & Sethuraman, R. (2020). Customer-Interfacing Retail Technologies in 2020 & Beyond: An Integrative Framework and Research Directions. In Journal of Retailing (Vol. 96, Issue 3, pp. 299–309). Elsevier Ltd. https://doi.org/10.1016/j.jretai.2020.08.001
Rosliani, D., & Nursatyo. (2018). Strategi Komunikasi Pemasaran Digital Situs Pembanding Harga Telunjuk.Com (Vol. 1, Issue 2). www.apjii.or.id
Rumondang, A., Sudirman, A., Sitorus, S., Kusuma, A. H. P., Manuhutu, M., Sudarso, A., Simarmata, J., Hasdiana, D., Tasnim, & Arif, N. F. (2020). Pemasaran Digital dan Perilaku Konsumen. In E-Jurnal Manajemen Universitas Udayana (Vol. 1, Issue 7). Universitas Udayana. https://doi.org/10.24843/ejmunud.2020.v09.i07.p07
SHIM, J. K., & SIEGEL, J. G. (2022). Financial Management. New York: The McGraw-Hill Companies.
Sitorus, O. F., & Utami, N. (2017). Strategi Promosi Pemasaran.
Sugiri, D. (2020). Menyelamatkan Usaha Mikro, Kecil dan Menengah dari Dampak Pandemi Covid-19. Fokus Bisnis: Media Pengkajian Manajemen Dan Akuntansi, 19(1), 76–86. https://doi.org/10.32639/fokusbisnis.v19i1.575
Susan, Eri. (2019). Manajemen Sumber Daya Manusia.
Thorisdottir, T. S., & Johannsdottir, L. (2019). Sustainability within Fashion Business Models: A Systematic Literature Review. MDPI: Sustainability.
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