Content creator performance measurement system design using rapid application development
Article Sidebar
Published:
Feb 28, 2024
Keywords:
Content, Creator, Performance, Measurement, System, RAD
Section
Informtion System
Statistics Article
Article View : 85 Times
Main Article Content
Abstract
This research aims to analyze the performance of content creators, employing the Rapid Application Development (RAD) methodology with stages including requirement planning, user design, construction, and cutover. The results of this study demonstrate the necessity of a database and information system for measuring the performance of content creators to analyze competitors and enhance competitiveness. By utilizing RAD methodology, the research emphasizes the importance of iterative development and user involvement in crafting a robust system tailored to the evolving needs of content analysis and strategic planning. Consequently, the findings underscore the significance of data-driven approaches in optimizing content strategies and fostering competitiveness in the digital landscape. The practical implications of this application lie in its capability to manage content creator data and monitor content statistics effectively. By serving as a centralized database and monitoring system, the application streamlines collecting, organizing, and analyzing data related to content creators and their performance metrics
Downloads
Download data is not yet available.
Article Details
How to Cite
Kau Suni, E. . (2024) “Content creator performance measurement system design using rapid application development ”, Jurnal Mantik, 7(4), pp. 3495-3505. doi: 10.35335/mantik.v7i4.4837.
References
Al-Abdallah, G., Barzani, R., Omar Dandis, A., & Eid, M. A. H. (2024). Social media marketing strategy: The impact of firm generated content on customer based brand equity in retail industry. Journal of Marketing Communications, 00(00), 1–30. https://doi.org/10.1080/13527266.2023.2300076
Anaya, G. J., Wang, S., & Lehto, X. Y. (2022). A Schema-based Perspective to Understanding Hotel Social Media Content Strategy. Journal of Quality Assurance in Hospitality and Tourism, 23(1), 56–88. https://doi.org/10.1080/1528008X.2020.1848746
Chang, C. (2023). Being Inspired by Media Content: Psychological Processes Leading to Inspiration. Media Psychology, 26(1), 72–87. https://doi.org/10.1080/15213269.2022.2097927
Chen, Y., Chen, L., & Pan, Y. (2024). Social media influencer endorsement: the conditional effects of product attribute description in sponsored influencer videos. Journal of Marketing Management, 00(00), 1–29. https://doi.org/10.1080/0267257X.2024.2305748
Christanto, H. J. (2024). Analysis and design of SIDATA as database management for the final project using Rapid Application Development. Jurnal Mantik, 7(51), 3043–3054.
Ferreira, C., Robertson, J., & Reyneke, M. (2022). How Many Likes Are Good Enough? An Evaluation of Social Media Performance. Journal of Internet Commerce, 21(3), 341–363. https://doi.org/10.1080/15332861.2021.1966724
Gaenssle, S., & Budzinski, O. (2021). Stars in social media: new light through old windows? Journal of Media Business Studies, 18(2), 79–105. https://doi.org/10.1080/16522354.2020.1738694
Jacobson, J., & Harrison, B. (2022). Sustainable fashion social media influencers and content creation calibration. International Journal of Advertising, 41(1), 150–177. https://doi.org/10.1080/02650487.2021.2000125
Jang, H., Barrett, B., & McGregor, S. C. (2023). Social media policy in two dimensions: understanding the role of anti-establishment beliefs and political ideology in Americans’ attribution of responsibility regarding online content. Information Communication and Society, 1–26. https://doi.org/10.1080/1369118X.2023.2234970
Lee, S. S., Shin, J., & Won, J. (2023). Transparency management of content creators on social media: motivation, tenure, and status. Journal of Media Business Studies, 20(3), 264–283. https://doi.org/10.1080/16522354.2022.2141531
Lone, A. N., Mohd-Any, A. A., & Mohd Salleh, N. A. (2021). Social Media Agencies and Clients: A Resource Integration Approach. Journal of Business-to-Business Marketing, 28(4), 369–394. https://doi.org/10.1080/1051712X.2021.2012080
Miguel, C., Clare, C., Ashworth, C. J., & Hoang, D. (2023). Self-branding and content creation strategies on Instagram: A case study of foodie influencers. Information Communication and Society, 1–21. https://doi.org/10.1080/1369118X.2023.2246524
Musiyiwa, R., & Jacobson, J. (2024). Leveraging Influencer Relations Professionals for Sponsorship Disclosure in Social Media Influencer Marketing. Journal of Interactive Advertising, 0(0), 1–18. https://doi.org/10.1080/15252019.2023.2298994
Nepomuceno, M. V., Visconti, L. M., & Cenesizoglu, T. (2020). A model for investigating the impact of owned social media content on commercial performance and its application in large and mid-sized online communities. Journal of Marketing Management, 36(17–18), 1762–1804. https://doi.org/10.1080/0267257X.2020.1825112
O’Regan, T. (2021). Re-reading Personal Influence in an age of social media. Continuum, 35(3), 437–454. https://doi.org/10.1080/10304312.2021.1902156
Obia, V. (2023). Regulatory Annexation: Extending Broadcast Media Regulation to Social Media and Internet Content. Communication Law and Policy, 28(2), 99–123. https://doi.org/10.1080/10811680.2023.2206382
Purington Drake, A., Masur, P. K., Bazarova, N. N., Zou, W., & Whitlock, J. (2023). The youth social media literacy inventory: Development and validation using item response theory in the US. Journal of Children and Media, 17(4), 467–487. https://doi.org/10.1080/17482798.2023.2230493
Riedl, M. J., Whipple, K. N., & Wallace, R. (2022). Antecedents of support for social media content moderation and platform regulation: the role of presumed effects on self and others. Information Communication and Society, 25(11), 1632–1649. https://doi.org/10.1080/1369118X.2021.1874040
Riewestahl, E. L., Lazar, L., Rivas-Lara, S. A., & Uhls, Y. T. (2023). Beyond the ivory tower to the silver screen: promoting positive development in children and adolescents through outreach to content creators. Journal of Positive Psychology, 00(00), 1–11. https://doi.org/10.1080/17439760.2023.2218346
Sarwar, B., Sarwar, A., Mugahed Al-Rahmi, W., Almogren, A. S., Salloum, S., & Habes, M. (2023). Social media paradox: Utilizing social media technology for creating better value for better social outcomes: Case of developing countries. Cogent Business and Management, 10(2), 1–17. https://doi.org/10.1080/23311975.2023.2210888
Shin, J., & Ognyanova, K. (2022). Social Media Metrics in the Digital Marketplace of Attention: Does Journalistic Capital Matter for Social Media Capital? Digital Journalism, 10(4), 579–598. https://doi.org/10.1080/21670811.2022.2031242
Singgalen, Y. A. (2024a). Coastal and Marine Tourism Monitoring System Design using Rapid Application Development ( RAD ). Journal of Information System Research (JOSH), 5(2), 468?479. https://doi.org/10.47065/josh.v5i2.4720
Singgalen, Y. A. (2024b). Implementation of Rapid Application Development ( RAD ) for Community-based Ecotourism Monitoring System. Journal of Information System Research (JOSH), 5(2), 520–530. https://doi.org/10.47065/josh.v5i2.4749
Singgalen, Y. A. (2024c). Implementing Rapid Application Development ( RAD ) for Statistical Analysis of Tourism and Travel Vlog Content. Journal of Information System Research (JOSH), 5(2), 562–572. https://doi.org/10.47065/josh.v5i2.4787
Smith, B. G., Hallows, D., Vail, M., Burnett, A., & Porter, C. (2021). Social media conversion: lessons from faith-based social media influencers for public relations. Journal of Public Relations Research, 33(4), 231–249. https://doi.org/10.1080/1062726X.2021.2011728
Sörensen, I., Vogler, D., Fürst, S., & Schäfer, M. S. (2023). Platforms matter: analyzing user engagement with social media content of Swiss higher education institutions. Journal of Marketing for Higher Education, 1–20. https://doi.org/10.1080/08841241.2023.2289009
Stephens, S., & Miller, K. (2023). Creating an entrepreneurial story in digital spaces: the journeys and experiences of social media entrepreneurs. Entrepreneurship and Regional Development, 00(00), 1–16. https://doi.org/10.1080/08985626.2023.2240749
Suni, E. K., Jean, D., Sihombing, C., Jean, D., & Sihombing, C. (2023). Analysis and development of SIPEMAS: community complaint applications using the rapid application development method. Jurnal Mantik, 7(3), 2694–2702.
Suwana, F. (2021). Content, changers, community and collaboration: expanding digital media literacy initiatives. Media Practice and Education, 22(2), 153–170. https://doi.org/10.1080/25741136.2021.1888192
Van Der Goot, M. J., Van Reijmersdal, E. A., & Zandbergen, S. K. P. (2021). Sponsorship Disclosures in Online Sponsored Content: Practitioners’ Considerations. Journal of Media Ethics: Exploring Questions of Media Morality, 36(3), 154–169. https://doi.org/10.1080/23736992.2021.1935962
Warburton, E. C. (2022). TikTok challenge: dance education futures in the creator economy. Arts Education Policy Review, 0(0), 1–11. https://doi.org/10.1080/10632913.2022.2095068
Williams, S. (2021). Watch out for the big girls: Black plus-sized content creators creating space and amplifying visibility in digital spaces. Feminist Media Studies, 21(8), 1360–1370. https://doi.org/10.1080/14680777.2021.2004195
Yalamanchili, B., Basch, C. H., Fera, J., & Sullivan, M. (2023). Using Social Media to Discuss Chronic Pain: A Descriptive Study of TikTok Content. Journal of Consumer Health on the Internet, 27(2), 173–183. https://doi.org/10.1080/15398285.2023.2207157
Anaya, G. J., Wang, S., & Lehto, X. Y. (2022). A Schema-based Perspective to Understanding Hotel Social Media Content Strategy. Journal of Quality Assurance in Hospitality and Tourism, 23(1), 56–88. https://doi.org/10.1080/1528008X.2020.1848746
Chang, C. (2023). Being Inspired by Media Content: Psychological Processes Leading to Inspiration. Media Psychology, 26(1), 72–87. https://doi.org/10.1080/15213269.2022.2097927
Chen, Y., Chen, L., & Pan, Y. (2024). Social media influencer endorsement: the conditional effects of product attribute description in sponsored influencer videos. Journal of Marketing Management, 00(00), 1–29. https://doi.org/10.1080/0267257X.2024.2305748
Christanto, H. J. (2024). Analysis and design of SIDATA as database management for the final project using Rapid Application Development. Jurnal Mantik, 7(51), 3043–3054.
Ferreira, C., Robertson, J., & Reyneke, M. (2022). How Many Likes Are Good Enough? An Evaluation of Social Media Performance. Journal of Internet Commerce, 21(3), 341–363. https://doi.org/10.1080/15332861.2021.1966724
Gaenssle, S., & Budzinski, O. (2021). Stars in social media: new light through old windows? Journal of Media Business Studies, 18(2), 79–105. https://doi.org/10.1080/16522354.2020.1738694
Jacobson, J., & Harrison, B. (2022). Sustainable fashion social media influencers and content creation calibration. International Journal of Advertising, 41(1), 150–177. https://doi.org/10.1080/02650487.2021.2000125
Jang, H., Barrett, B., & McGregor, S. C. (2023). Social media policy in two dimensions: understanding the role of anti-establishment beliefs and political ideology in Americans’ attribution of responsibility regarding online content. Information Communication and Society, 1–26. https://doi.org/10.1080/1369118X.2023.2234970
Lee, S. S., Shin, J., & Won, J. (2023). Transparency management of content creators on social media: motivation, tenure, and status. Journal of Media Business Studies, 20(3), 264–283. https://doi.org/10.1080/16522354.2022.2141531
Lone, A. N., Mohd-Any, A. A., & Mohd Salleh, N. A. (2021). Social Media Agencies and Clients: A Resource Integration Approach. Journal of Business-to-Business Marketing, 28(4), 369–394. https://doi.org/10.1080/1051712X.2021.2012080
Miguel, C., Clare, C., Ashworth, C. J., & Hoang, D. (2023). Self-branding and content creation strategies on Instagram: A case study of foodie influencers. Information Communication and Society, 1–21. https://doi.org/10.1080/1369118X.2023.2246524
Musiyiwa, R., & Jacobson, J. (2024). Leveraging Influencer Relations Professionals for Sponsorship Disclosure in Social Media Influencer Marketing. Journal of Interactive Advertising, 0(0), 1–18. https://doi.org/10.1080/15252019.2023.2298994
Nepomuceno, M. V., Visconti, L. M., & Cenesizoglu, T. (2020). A model for investigating the impact of owned social media content on commercial performance and its application in large and mid-sized online communities. Journal of Marketing Management, 36(17–18), 1762–1804. https://doi.org/10.1080/0267257X.2020.1825112
O’Regan, T. (2021). Re-reading Personal Influence in an age of social media. Continuum, 35(3), 437–454. https://doi.org/10.1080/10304312.2021.1902156
Obia, V. (2023). Regulatory Annexation: Extending Broadcast Media Regulation to Social Media and Internet Content. Communication Law and Policy, 28(2), 99–123. https://doi.org/10.1080/10811680.2023.2206382
Purington Drake, A., Masur, P. K., Bazarova, N. N., Zou, W., & Whitlock, J. (2023). The youth social media literacy inventory: Development and validation using item response theory in the US. Journal of Children and Media, 17(4), 467–487. https://doi.org/10.1080/17482798.2023.2230493
Riedl, M. J., Whipple, K. N., & Wallace, R. (2022). Antecedents of support for social media content moderation and platform regulation: the role of presumed effects on self and others. Information Communication and Society, 25(11), 1632–1649. https://doi.org/10.1080/1369118X.2021.1874040
Riewestahl, E. L., Lazar, L., Rivas-Lara, S. A., & Uhls, Y. T. (2023). Beyond the ivory tower to the silver screen: promoting positive development in children and adolescents through outreach to content creators. Journal of Positive Psychology, 00(00), 1–11. https://doi.org/10.1080/17439760.2023.2218346
Sarwar, B., Sarwar, A., Mugahed Al-Rahmi, W., Almogren, A. S., Salloum, S., & Habes, M. (2023). Social media paradox: Utilizing social media technology for creating better value for better social outcomes: Case of developing countries. Cogent Business and Management, 10(2), 1–17. https://doi.org/10.1080/23311975.2023.2210888
Shin, J., & Ognyanova, K. (2022). Social Media Metrics in the Digital Marketplace of Attention: Does Journalistic Capital Matter for Social Media Capital? Digital Journalism, 10(4), 579–598. https://doi.org/10.1080/21670811.2022.2031242
Singgalen, Y. A. (2024a). Coastal and Marine Tourism Monitoring System Design using Rapid Application Development ( RAD ). Journal of Information System Research (JOSH), 5(2), 468?479. https://doi.org/10.47065/josh.v5i2.4720
Singgalen, Y. A. (2024b). Implementation of Rapid Application Development ( RAD ) for Community-based Ecotourism Monitoring System. Journal of Information System Research (JOSH), 5(2), 520–530. https://doi.org/10.47065/josh.v5i2.4749
Singgalen, Y. A. (2024c). Implementing Rapid Application Development ( RAD ) for Statistical Analysis of Tourism and Travel Vlog Content. Journal of Information System Research (JOSH), 5(2), 562–572. https://doi.org/10.47065/josh.v5i2.4787
Smith, B. G., Hallows, D., Vail, M., Burnett, A., & Porter, C. (2021). Social media conversion: lessons from faith-based social media influencers for public relations. Journal of Public Relations Research, 33(4), 231–249. https://doi.org/10.1080/1062726X.2021.2011728
Sörensen, I., Vogler, D., Fürst, S., & Schäfer, M. S. (2023). Platforms matter: analyzing user engagement with social media content of Swiss higher education institutions. Journal of Marketing for Higher Education, 1–20. https://doi.org/10.1080/08841241.2023.2289009
Stephens, S., & Miller, K. (2023). Creating an entrepreneurial story in digital spaces: the journeys and experiences of social media entrepreneurs. Entrepreneurship and Regional Development, 00(00), 1–16. https://doi.org/10.1080/08985626.2023.2240749
Suni, E. K., Jean, D., Sihombing, C., Jean, D., & Sihombing, C. (2023). Analysis and development of SIPEMAS: community complaint applications using the rapid application development method. Jurnal Mantik, 7(3), 2694–2702.
Suwana, F. (2021). Content, changers, community and collaboration: expanding digital media literacy initiatives. Media Practice and Education, 22(2), 153–170. https://doi.org/10.1080/25741136.2021.1888192
Van Der Goot, M. J., Van Reijmersdal, E. A., & Zandbergen, S. K. P. (2021). Sponsorship Disclosures in Online Sponsored Content: Practitioners’ Considerations. Journal of Media Ethics: Exploring Questions of Media Morality, 36(3), 154–169. https://doi.org/10.1080/23736992.2021.1935962
Warburton, E. C. (2022). TikTok challenge: dance education futures in the creator economy. Arts Education Policy Review, 0(0), 1–11. https://doi.org/10.1080/10632913.2022.2095068
Williams, S. (2021). Watch out for the big girls: Black plus-sized content creators creating space and amplifying visibility in digital spaces. Feminist Media Studies, 21(8), 1360–1370. https://doi.org/10.1080/14680777.2021.2004195
Yalamanchili, B., Basch, C. H., Fera, J., & Sullivan, M. (2023). Using Social Media to Discuss Chronic Pain: A Descriptive Study of TikTok Content. Journal of Consumer Health on the Internet, 27(2), 173–183. https://doi.org/10.1080/15398285.2023.2207157
Copyright and Licensing
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.