The influence of brand experience, brand trust and brand image on brand loyalty in Apple Iphone users
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Published:
Feb 28, 2024
Keywords:
Brand Experience, Brand Image, Brand Trust, Brand Loyalty
Section
Economy
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Abstract
In this era of digital, smartphones, especially Apple's iPhone, have become a key element in everyday life, Apple's iPhone has played a special role by making a significant contribution to the evolution of communication technology. Therefore, the purpose of this study is to explore the effect of brand experience, brand trust, and brand image on consumer brand loyalty using Apple iPhone products. The research method applied is quantitative research, by taking a population of all Apple iPhone brand users in the Faculty of Economics and Business, Universitas Muhammadiyah Surakarta. The sample of this study amounted to 120 respondents, selected through sampling techniques, using purposive sampling method as an approach to non-probability sampling technique. The data collection and analysis process was carried out using the Smart-PLS 3.0 application. The results showed that brand experience, brand trust, and brand image positively influence the level of consumer brand loyalty for Apple iPhone products
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How to Cite
Alfiananda, M. and Saputro, E. P. (2024) “The influence of brand experience, brand trust and brand image on brand loyalty in Apple Iphone users”, Jurnal Mantik, 7(4), pp. 3300-3306. doi: 10.35335/mantik.v7i4.4670.
References
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Budiman, S. (2021). The Effect of Social Media on Brand Image and Brand Loyalty in Generation Y. Journal of Asian Finance, Economics and Business, 8(3), 1339–1347. https://doi.org/10.13106/jafeb.2021.vol8.no3.1339
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Diputra, A. W., & Yasa, N. N. (2021). the Influence of Product Quality, Brand Image,Brand Trust on Customer Satisfaction andLoyalty. American International Journal of Business Management (AIJBM), 4(01), 25–34.
Febrian, A., & Fadly, M. (2021). Brand Trust As Celebrity Endorser Marketing Moderator’S Role. Jurnal Aplikasi Manajemen, 19(1), 207–216. https://doi.org/10.21776/ub.jam.2021.019.01.19
Habib Dada, M. (2021). Impact of Brand Association, Brand Image & Brand Loyalty on Brand Equity. Journal of Marketing Strategies, 3(1), 29–43.
Hariandja, E. S., & Suryanto, T. T. (2021). Structural Equation Modeling of Brand Love , Brand Trust , Brand Respect , Brand Loyalty and Brand Equity in Indonesia E-Commerce. 2778–2791.
Hidayanti, I., Nuryakin, & Farida, N. (2018). A study on brand commitment and brand trust towards brand loyalty of branded laptop in Indonesia. 12(3), 270–278.
Hidayat, A. (2022). Tutorial Partial Least Square dalam PLS SEM. In Stastistikian (p. 1). https://www.statistikian.com/2021/04/tutorial-partial-least-square-dalam-pls-sem.html
Hokky, L. A., & Bernarto, I. (2021). The Role of Brand Trust and Brand Image on Brand Loyalty on Apple Iphone Smartphone Users in DKI Jakarta. 12(1), 474–482.
Huaman-Ramirez, R., & Merunka, D. (2019). Brand experience effects on brand attachment: the role of brand trust, age, and income. European Business Review, 31(5), 610–645. https://doi.org/10.1108/EBR-02-2017-0039
Husain, R., Paul, J., & Koles, B. (2022). The role of brand experience, brand resonance and brand trust in luxury consumption. Journal of Retailing and Consumer Services, 66(December 2021). https://doi.org/10.1016/j.jretconser.2021.102895
Hussein, A. S. (2018). Effects of brand experience on brand loyalty in Indonesian casual dining restaurant: Roles of customer satisfaction and brand of origin. Tourism and Hospitality Management, 24(1), 119–132. https://doi.org/10.20867/thm.24.1.4
Khan, I., & Fatma, M. (2019). Connecting the dots between CSR and brand loyalty: The mediating role of brand experience and brand trust. International Journal of Business Excellence, 17(4), 439–455. https://doi.org/10.1504/ijbex.2019.099123
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Kwan Soo Shin, S., Amenuvor, F. E., Basilisco, R., & Owusu-Antwi, K. (2019). Brand Trust and Brand Loyalty: A Moderation and Mediation Perspective. Current Journal of Applied Science and Technology, November, 1–17. https://doi.org/10.9734/cjast/2019/v38i430376
Laksono, A. W., & Suryadi, N. (2020). Pengaruh Citra Merek, Kepercayaan Merek, Dan Kualitas Merek Terhadap Loyalitas Merek Pada Pelanggan Geprek Bensu Di Kota Malang. Holistic Journal of Management Research, 3(1), 8–16. https://doi.org/10.33019/hjmr.v3i1.1804
Liu, K.-N., Hu, C., Liu, K.-N., & Hu, C. (2021). Investigating the Impacts of Hotel Brand Experience on Brand Loyalty?: The Mediating Role of Brand Positioning Investigating the Impacts of Hotel Brand Experience on Brand Loyalty?: The Mediating Role of Brand Positioning. International Journal of Hospitality & Tourism Administration, 00(00), 1–23. https://doi.org/10.1080/15256480.2021.1905585
Madeline, S., & Sihombing, S. O. (2019). THE IMPACTS OF BRAND EXPERIENCES ON BRAND LOVE , BRAND TRUST , THE IMPACTS OF BRAND EXPERIENCES ON BRAND LOVE , BRAND TRUST , AND BRAND LOYALTY?: AN EMPIRICAL STUDY. December. https://doi.org/10.24198/jbm.v20i2.241
Maharani, R. (2021). Research in Business & Social Science The impact of e-brand experience on e-brand loyalty mediated e- brand love and e-brand trust?: A study on Go-Pay users in Go-Jek application in Malang City. 10(3), 132–138.
Marliawati, A., & Cahyaningdyah, D. (2020). Impacts the Brand of Experience and Brand Image on Brand Loyalty: Mediators Brand of Trust. Management Analysis Journal, 9(2), 140–151. https://doi.org/10.15294/maj.v9i2.36945
Meiryani. (2021). Memahami Uji Outer Model (Pengukuran Bagian Luar) Dalam Smart Pls. In Binus University (pp. 8–10). https://accounting.binus.ac.id/2021/08/12/memahami-uji-outer-model-pengukuran-bagian-luar-dalam-smart-pls/
Mostafa, R. B., & Kasamani, T. (2021). Brand experience and brand loyalty: is it a matter of emotions? Asia Pacific Journal of Marketing and Logistics, 33(4), 1033–1051. https://doi.org/10.1108/APJML-11-2019-0669
Nisa, M., Sudarno, S., & Sugito, S. (2021). Moderating Structural Equation Modeling Dengan Partial Least Square Pada Pemodelan Penerimaan Dan Penggunaan Dompet Digital Di Kota Semarang. Jurnal Gaussian, 10(1), 66–75. https://doi.org/10.14710/j.gauss.v10i1.30044
Oetama, S., & Susanto, H. (2020). The Influence Of Brand Experience On Brand Loyalty Through Brand Satisfaction And Brand Trust In Indomie Mie In Sampit. 273–287.
Pribadi, J. A., Adiwijaya, M., & Herjanto, H. (2019). The effect of brand trilogy on cosmetic brand loyalty. International Journal of Business and Society, 20(2), 730–742.
Sakpal, M. (2022). Gartner Says Global Smartphone Sales Grew 6% in 2021. In Gartner (pp. 2021–2023). https://www.gartner.com/en/newsroom/press-releases/2022-03-01-4q21-smartphone-market-share
Semadi, I. P. Y., & Ariyanti, M. (2018). The Influence of Brand Experience, Brand Image, and Brand Trust on Brand Loyalty of Abc-Cash. Asian Journal of Management Sciences & Education, 7(3), 12–23.
Bilgin, Y. (2018). THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES ON BRAND AWARENESS, BRAND IMAGE AND BRAND LOYALTY. BUSINESS & MANAGEMENT STUDIES: AN INTERNATIONAL JOURNAL, 1, 128–148.
Budiman, S. (2021). The Effect of Social Media on Brand Image and Brand Loyalty in Generation Y. Journal of Asian Finance, Economics and Business, 8(3), 1339–1347. https://doi.org/10.13106/jafeb.2021.vol8.no3.1339
Cuesta-Valiño, P., Gutiérrez-Rodríguez, P., & Núnez-Barriopedro, E. (2022). The role of consumer happiness in brand loyalty: a model of the satisfaction and brand image in fashion. Corporate Governance (Bingley), 22(3), 458–473. https://doi.org/10.1108/CG-03-2021-0099
Diputra, A. W., & Yasa, N. N. (2021). the Influence of Product Quality, Brand Image,Brand Trust on Customer Satisfaction andLoyalty. American International Journal of Business Management (AIJBM), 4(01), 25–34.
Febrian, A., & Fadly, M. (2021). Brand Trust As Celebrity Endorser Marketing Moderator’S Role. Jurnal Aplikasi Manajemen, 19(1), 207–216. https://doi.org/10.21776/ub.jam.2021.019.01.19
Habib Dada, M. (2021). Impact of Brand Association, Brand Image & Brand Loyalty on Brand Equity. Journal of Marketing Strategies, 3(1), 29–43.
Hariandja, E. S., & Suryanto, T. T. (2021). Structural Equation Modeling of Brand Love , Brand Trust , Brand Respect , Brand Loyalty and Brand Equity in Indonesia E-Commerce. 2778–2791.
Hidayanti, I., Nuryakin, & Farida, N. (2018). A study on brand commitment and brand trust towards brand loyalty of branded laptop in Indonesia. 12(3), 270–278.
Hidayat, A. (2022). Tutorial Partial Least Square dalam PLS SEM. In Stastistikian (p. 1). https://www.statistikian.com/2021/04/tutorial-partial-least-square-dalam-pls-sem.html
Hokky, L. A., & Bernarto, I. (2021). The Role of Brand Trust and Brand Image on Brand Loyalty on Apple Iphone Smartphone Users in DKI Jakarta. 12(1), 474–482.
Huaman-Ramirez, R., & Merunka, D. (2019). Brand experience effects on brand attachment: the role of brand trust, age, and income. European Business Review, 31(5), 610–645. https://doi.org/10.1108/EBR-02-2017-0039
Husain, R., Paul, J., & Koles, B. (2022). The role of brand experience, brand resonance and brand trust in luxury consumption. Journal of Retailing and Consumer Services, 66(December 2021). https://doi.org/10.1016/j.jretconser.2021.102895
Hussein, A. S. (2018). Effects of brand experience on brand loyalty in Indonesian casual dining restaurant: Roles of customer satisfaction and brand of origin. Tourism and Hospitality Management, 24(1), 119–132. https://doi.org/10.20867/thm.24.1.4
Khan, I., & Fatma, M. (2019). Connecting the dots between CSR and brand loyalty: The mediating role of brand experience and brand trust. International Journal of Business Excellence, 17(4), 439–455. https://doi.org/10.1504/ijbex.2019.099123
Kotler, P., & Keller, K. L. (2016). Marketing Management Global Edition (Vol. 15E). https://doi.org/10.1080/08911760903022556
Kusuma, A. B., & Saputro, E. P. (2022). Pengaruh pengalaman merek, kepercayaan merek, dan kepuasan merek terhadap pembangunan loyalitas merek. https://eprints.ums.ac.id/id/eprint/103317
Kwan Soo Shin, S., Amenuvor, F. E., Basilisco, R., & Owusu-Antwi, K. (2019). Brand Trust and Brand Loyalty: A Moderation and Mediation Perspective. Current Journal of Applied Science and Technology, November, 1–17. https://doi.org/10.9734/cjast/2019/v38i430376
Laksono, A. W., & Suryadi, N. (2020). Pengaruh Citra Merek, Kepercayaan Merek, Dan Kualitas Merek Terhadap Loyalitas Merek Pada Pelanggan Geprek Bensu Di Kota Malang. Holistic Journal of Management Research, 3(1), 8–16. https://doi.org/10.33019/hjmr.v3i1.1804
Liu, K.-N., Hu, C., Liu, K.-N., & Hu, C. (2021). Investigating the Impacts of Hotel Brand Experience on Brand Loyalty?: The Mediating Role of Brand Positioning Investigating the Impacts of Hotel Brand Experience on Brand Loyalty?: The Mediating Role of Brand Positioning. International Journal of Hospitality & Tourism Administration, 00(00), 1–23. https://doi.org/10.1080/15256480.2021.1905585
Madeline, S., & Sihombing, S. O. (2019). THE IMPACTS OF BRAND EXPERIENCES ON BRAND LOVE , BRAND TRUST , THE IMPACTS OF BRAND EXPERIENCES ON BRAND LOVE , BRAND TRUST , AND BRAND LOYALTY?: AN EMPIRICAL STUDY. December. https://doi.org/10.24198/jbm.v20i2.241
Maharani, R. (2021). Research in Business & Social Science The impact of e-brand experience on e-brand loyalty mediated e- brand love and e-brand trust?: A study on Go-Pay users in Go-Jek application in Malang City. 10(3), 132–138.
Marliawati, A., & Cahyaningdyah, D. (2020). Impacts the Brand of Experience and Brand Image on Brand Loyalty: Mediators Brand of Trust. Management Analysis Journal, 9(2), 140–151. https://doi.org/10.15294/maj.v9i2.36945
Meiryani. (2021). Memahami Uji Outer Model (Pengukuran Bagian Luar) Dalam Smart Pls. In Binus University (pp. 8–10). https://accounting.binus.ac.id/2021/08/12/memahami-uji-outer-model-pengukuran-bagian-luar-dalam-smart-pls/
Mostafa, R. B., & Kasamani, T. (2021). Brand experience and brand loyalty: is it a matter of emotions? Asia Pacific Journal of Marketing and Logistics, 33(4), 1033–1051. https://doi.org/10.1108/APJML-11-2019-0669
Nisa, M., Sudarno, S., & Sugito, S. (2021). Moderating Structural Equation Modeling Dengan Partial Least Square Pada Pemodelan Penerimaan Dan Penggunaan Dompet Digital Di Kota Semarang. Jurnal Gaussian, 10(1), 66–75. https://doi.org/10.14710/j.gauss.v10i1.30044
Oetama, S., & Susanto, H. (2020). The Influence Of Brand Experience On Brand Loyalty Through Brand Satisfaction And Brand Trust In Indomie Mie In Sampit. 273–287.
Pribadi, J. A., Adiwijaya, M., & Herjanto, H. (2019). The effect of brand trilogy on cosmetic brand loyalty. International Journal of Business and Society, 20(2), 730–742.
Sakpal, M. (2022). Gartner Says Global Smartphone Sales Grew 6% in 2021. In Gartner (pp. 2021–2023). https://www.gartner.com/en/newsroom/press-releases/2022-03-01-4q21-smartphone-market-share
Semadi, I. P. Y., & Ariyanti, M. (2018). The Influence of Brand Experience, Brand Image, and Brand Trust on Brand Loyalty of Abc-Cash. Asian Journal of Management Sciences & Education, 7(3), 12–23.
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