Trend analysis of Islamic educational institutions on Indonesian social media in 2018–2023
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Published:
Nov 25, 2023
Keywords:
Islamic Education Institutions, Social Media, Trend
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Computer Science
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Abstract
Social media is a valuable means for educational institutions to engage with the wider community. However, it is necessary to understand more deeply how these trends develop in the realm of social media. This study aims to scrutinize the patterns of Islamic education institutions in Indonesia. Islamic Religious Universities (PTKI), Madrasah, and Pesantren were researched through the Google search engine and Google Trends to collect data from social media content and search queries. The social media platforms analyzed were Facebook, Instagram, Twitter, TikTok, and YouTube. An analysis of social media content was conducted to identify trends associated with Islamic education institutions. Additionally, the study employed Google Trends data to compare the available content and gain an empirical depiction of public interest in related subjects. The findings demonstrate that YouTube has a higher availability of content pertaining to “PTKI” (42.6%), while Facebook has a higher availability of content on “pesantren” (57.1%) and “madrasah” (51.6%). The correlation of content data with search data shows a weak correlation, so there is no empirical evidence that increasing content availability affects interest in content search. This research is significant in revealing the extent to which social media content reflects people's interests
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How to Cite
Safitri, A. N., Sutanto, T. E. . and Fauziah, I. (2023) “Trend analysis of Islamic educational institutions on Indonesian social media in 2018–2023”, Jurnal Mantik, 7(3), pp. 2400-2410. doi: 10.35335/mantik.v7i3.4372.
References
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Shahzad, A., Jacob, D. W., Nawi, N. M., Mahdin, H., & Saputri, M. E. (2020). The new trend for search engine optimization, tools and techniques. Indonesian Journal of Electrical Engineering and Computer Science, 18(3), 1568–1583. https://doi.org/10.11591/ijeecs.v18.i3.pp1568-1583
Sörensen, I., Fürst, S., Vogler, D., & Schäfer, M. S. (2023). Higher Education Institutions on Facebook, Instagram, and Twitter: Comparing Swiss Universities’ Social Media Communication. Media and Communication, 11(1), 264–277. https://doi.org/10.17645/mac.v11i1.6069
Syah, R. H. (2020). Dampak Covid-19 pada Pendidikan di Indonesia: Sekolah, Keterampilan, dan Proses Pembelajaran. SALAM: Jurnal Sosial Dan Budaya Syar-i, 7(5). https://doi.org/10.15408/sjsbs.v7i5.15314
Tijerina, J. D., Morrison, S. D., Vail, D. G., Lee, G. K., & Nazerali, R. (2019). The Utility of Google Trends Data for Analyzing Public Interest in Breast Procedures. Annals of Plastic Surgery, 82(5S Suppl 4), S325–S331. https://doi.org/10.1097/SAP.0000000000001806
We Are Social, D. R. (2023). Digital 2023: Indonesian. Https://Datareportal.Com/Reports/Digital-2023-Indonesia.
Bezhovski, Z. (2015). Information and Knowledge Management The Historical Development of Search Engine Optimization. 5(12). www.iiste.org
Franzese, M., & Iuliano, A. (2022). Correlation analysis. Encyclopedia of Bioinformatics and Computational Biology: ABC of Bioinformatics, 1–3, 706–721. https://doi.org/10.1016/B978-0-12-809633-8.20358-0
Ghozaly, A. H., & Nasih, M. (2021). ANALISIS PENGGUNAAN MEDIA SOSIAL DALAM PEREKRUTAN PESERTA DIDIDK BARU DI SMP PLUS DARUSSALAM BLOKAGUNG TEGALSARI BANYUWANGI. Jurnal Manajemen Pendidikan Islam Darussalam (JMPID), 270(2), 270–291.
Google Help. (2023). How Search Engine Works. Https://Www.Google.Com/Search/Howsearchworks/How-Search-Works/Organizing-Information/.
Google Trends. (2018). Google Trends Data 2018-2023. Https://Trends.Google.Co.Id/Trends/Explore?Date=2018-01-07%202023-07-31&geo=ID&q=Pesantren,Madrasah,UIN,IAIN&hl=id.
Hidayat, A., Suryantoro, A., & Hakim, L. (2022). POLA PENCARIAN INFORMASI MINAT PENELUSURAN COVID 19 DI INDONESIA MENGGUNAKAN GOOGLE TRENDS.
Kharis, S. A. A., Zili, A. H. A., Putri, A., & Robiansyah, A. (2023). Analisis Tren Minat Masyarakat Indonesia terhadap Artificial Intelligence dalam Menyongsong Society 5.0: Studi Menggunakan Google Trends. G-Tech: Jurnal Teknologi Terapan, 7(4), 1345–1354. https://doi.org/10.33379/gtech.v7i4.3091
Komorowski, M., Marshall, D. C., Salciccioli, J. D., & Crutain, Y. (2016). Exploratory data analysis. Secondary Analysis of Electronic Health Records, 185–203. https://doi.org/10.1007/978-3-319-43742-2_15/FIGURES/18
Kurniawan, R., Purwanto, A., Monika, A. K., Wahyuni, K. T., Hendrawan, M. Y., & Isnaeni, M. A. (2023). Google trends and online media data for supply and demand information in waste management evaluation in Jakarta. Indonesian Journal of Electrical Engineering and Computer Science, 30(2), 1140–1149. https://doi.org/10.11591/ijeecs.v30.i2.pp1140-1149
Luh, C. J., Yang, S. A., & Huang, T. L. D. (2016). Estimating Google’s search engine ranking function from a search engine optimization perspective. Online Information Review, 40(2), 239–255. https://doi.org/10.1108/OIR-04-2015-0112
Lukens-Bull, R. (2019). Pesantren, Madrasa and the Future of Islamic Education in Indonesia. Kawalu: Journal of Local Culture, 6(1), 29. https://doi.org/10.32678/kawalu.v6i1.2044
Maemonah, M., Zuhri, H., Masturin, M., Syafii, A., & Aziz, H. (2023). Contestation of Islamic educational institutions in Indonesia: Content analysis on social media. Cogent Education, 10(1). https://doi.org/10.1080/2331186X.2022.2164019
Marwantika, A. I. (2022). Proceeding of the 3 rd International Conference on Islamic Studies (ICIS) Religious Moderation Campaigns on Social Media: Trend, Content Strategies and Public Sentiment. 3, 52–66.
Mavragani, A., & Ochoa, G. (2019). Google Trends in Infodemiology and Infoveillance: Methodology Framework. JMIR Public Health Surveill 2019;5(2):E13439 Https://Publichealth.Jmir.Org/2019/2/E13439, 5(2), e13439. https://doi.org/10.2196/13439
Munadi, M., & Annur, F. (2021). The Utilization of Social Media in the State Islamic Universities in Indonesia. Cendekia: Jurnal Kependidikan Dan Kemasyarakatan, 19(2), 345–371. https://doi.org/10.21154/cendekia.v19i2.2707
Patil, A., Pamnani, J., & Pawade, D. (2021, April 2). Comparative Study of Google Search Engine Optimization Algorithms: Panda, Penguin and Hummingbird. 2021 6th International Conference for Convergence in Technology, I2CT 2021. https://doi.org/10.1109/I2CT51068.2021.9418074
Profillidis, V. A., & Botzoris, G. N. (2019). Statistical Methods for Transport Demand Modeling. In Modeling of Transport Demand (pp. 163–224). Elsevier. https://doi.org/10.1016/b978-0-12-811513-8.00005-4
Sarwoprasodjo, S., & Lubis, D. P. (2004). Google Trends dan Analisis Pengelolaan Konflik Sosial di Ruang Publik Virtual. https://doi.org/https://doi.org/10.24002/jik.v18i1.3252
Senthilnathan, S. (2019). USEFULNESS OF CORRELATION ANALYSIS Samithambe Senthilnathan. https://ssrn.com/abstract=3416918https://ssrn.com/abstract=34169182https://ssrn.com/abstract=3416918
Shahzad, A., Jacob, D. W., Nawi, N. M., Mahdin, H., & Saputri, M. E. (2020). The new trend for search engine optimization, tools and techniques. Indonesian Journal of Electrical Engineering and Computer Science, 18(3), 1568–1583. https://doi.org/10.11591/ijeecs.v18.i3.pp1568-1583
Sörensen, I., Fürst, S., Vogler, D., & Schäfer, M. S. (2023). Higher Education Institutions on Facebook, Instagram, and Twitter: Comparing Swiss Universities’ Social Media Communication. Media and Communication, 11(1), 264–277. https://doi.org/10.17645/mac.v11i1.6069
Syah, R. H. (2020). Dampak Covid-19 pada Pendidikan di Indonesia: Sekolah, Keterampilan, dan Proses Pembelajaran. SALAM: Jurnal Sosial Dan Budaya Syar-i, 7(5). https://doi.org/10.15408/sjsbs.v7i5.15314
Tijerina, J. D., Morrison, S. D., Vail, D. G., Lee, G. K., & Nazerali, R. (2019). The Utility of Google Trends Data for Analyzing Public Interest in Breast Procedures. Annals of Plastic Surgery, 82(5S Suppl 4), S325–S331. https://doi.org/10.1097/SAP.0000000000001806
We Are Social, D. R. (2023). Digital 2023: Indonesian. Https://Datareportal.Com/Reports/Digital-2023-Indonesia.
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