Simple additive weighting for online platform evaluations in small business
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Published:
Feb 28, 2023
Keywords:
Online Platform, Micro, Small and Medium Enterprises, Simple Additive Weighting, Decision Analysis
Section
Computer Science
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Abstract
Choosing the appropriate online selling platform as a small or medium-sized firm (SME) can help grow sales and expand customer base. Using decision-making approaches with the Simple Additive Weighting (SAW) method, you can select the greatest option among multiple alternatives while selecting the best sales platform. This research aims to assist MSMEs in evaluating and assessing online sales platforms based on the assessment criteria of Average transactions (C1), Unsuccessful transactions (C2), Transaction time (C3), Ease of use of the application (C4), Application errors (C5), and Satisfaction in usage features (C6). The results indicated that alternative A4, Instagram, was the greatest alternative online sales platform, followed by alternative A2, Go Food, as the second-ranking alternative, alternative A3, Grab Food, as the third-ranking alternative, and alternative A1, WhatsApp, as the fourth-ranking alternative. Analysis of the final results can be explained by the tendency of the most prioritized criteria with high criteria weight values, namely the average transaction criteria (C1), ease of use (C4), and application user feature satisfaction (C6), to influence the final results of alternative ranking; the final results of ranking can certainly serve as an alternative option for MSME decisions regarding the selection of online sales platforms.
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How to Cite
Astaginy, N. ., Sono, M. G., Purwati, S. ., Nurdiani, T. W. . and Suprianto, G. . (2023) “Simple additive weighting for online platform evaluations in small business”, Jurnal Mantik, 6(4), pp. 3695-3704. doi: 10.35335/mantik.v6i4.3529.
References
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Astaginy, N. (2019). STRATEGI PENGEMBANGAN USAHA DEMPO PISANG SEBAGAI PRODUK KEUNGGULAN DAERAH. BISEI: Jurnal Bisnis Dan Ekonomi Islam, 4(02), 68–74.
Astaginy, N., Wonua, A. R., & Kumalasari, F. (2022). Persepsi Dukungan Organisasi dan Organizational Citizenship Behavior Terhadap Kinerja Pegawai. Indonesian Annual Conference Series, 66–73.
Astuty, I., & Udin, U. (2020). The effect of perceived organizational support and transformational leadership on affective commitment and employee performance. The Journal of Asian Finance, Economics and Business, 7(10), 401–411.
Daheri, M., Cakranegara, P. A., & Al Haddar, G. (2022). Determination of Smart and Accurate Contest Participants at the Elementary School Level Using Profile Matching Method. Jurnal Mantik, 6(3), 3462–3470.
Fauzi, A. A., Kom, S., Kom, M., Budi Harto, S. E., MM, P. I. A., Mulyanto, M. E., Dulame, I. M., Pramuditha, P., Sudipa, I. G. I., & Kom, S. (2023). PEMANFAATAN TEKNOLOGI INFORMASI DI BERBAGAI SEKTOR PADA MASA SOCIETY 5.0. PT. Sonpedia Publishing Indonesia.
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Kaliszewski, I., & Podkopaev, D. (2016). Simple additive weighting - A metamodel for multiple criteria decision analysis methods. Expert Systems with Applications. https://doi.org/10.1016/j.eswa.2016.01.042
Muhammad Wali, S. T., Efitra, S., Kom, M., Sudipa, I. G. I., Kom, S., Heryani, A., Sos, S., Hendriyani, C., Rakhmadi Rahman, S. T., & Kom, M. (2023). Penerapan & Implementasi Big Data di Berbagai Sektor (Pembangunan Berkelanjutan Era Industri 4.0 dan Society 5.0). PT. Sonpedia Publishing Indonesia.
Muqtadir, A., Alfaridzi, R. A., & Arifia, A. (2022). Decision Support System of Determining E-Commerce With The Topsis and Comparation With Ahp for UMKM In the Tuban Regency Area. Journal of Applied Science and Technology, 2(02), 9–15.
Nurdiani, T. W. (2022). Tipologi Leadership dan Manajemen Risiko. Penerbit NEM.
Nurdiani, T. W., & Alie, R. M. M. (2022). Build a Service Excellence Culture of Pleasure to Customers. Joong-Ki: Jurnal Pengabdian Masyarakat, 1(3), 424–429.
Prayudi, D., Oktapiani, R., & Gunawan, A. A. (2021). Keputusan Promosi Efektif dengan Metode Oreste Fuzzy Multiple Attribute Decision Making (FMADM) pada UMKM Gosimplywedding Sukabumi. Jurnal Informatika Universitas Pamulang, 6(2), 290–296.
Sanusi, A., Sono, M., Haryani, D. S., & Akbar, M. A. (2020). The Growth in Market of Online Business and Its Impact on Retailers. International Journal of Psychosocial Rehabilitation, 24(1).
Shortliffe, E. H., & Sepúlveda, M. J. (2018). Clinical decision support in the era of artificial intelligence. Jama, 320(21), 2199–2200.
Sofyawan, D., & Fernandes, A. L. (2018). PEMANFAATAN MEDIA ONLINE SEBAGAI MEDIA PROMOSI DENGAN MENGGUNAKAN METODE SIMPLE ADDITIVE WEIGHT (SAW) PADA UKM HAFIZAH CAKERY BATAM. JR: Jurnal Responsive Teknik Informatika, 2(02), 7–15.
SONO, M. O. H. G. (2020). Pengaruh Sistem Pengembangan Karir Terhadap Kinerja Pelayanan Publik Pegawai Negeri Sipil Pemerintah Daerah Kabupaten Banggai.
Sudipa, I. G. I., Astria, C., Irnanda, K. F., Windarto, A. P., Daulay, N. K., Suharso, W., & Wijaya, H. O. L. (2020). Application of MCDM using PROMETHEE II Technique in the Case of Social Media Selection for Online Businesses. IOP Conference Series: Materials Science and Engineering, 835(1), 12059.
Sugiyono. (2017). Metode penelitian: Pendekatan Kuantitatif, Kualitatif, dan R&D. Bandung?: Alfabeta, 2015.
Sululing, S., Ode, H., & Sono, M. G. (2018). Financial management model village. International Journal of Applied Business and International Management (IJABIM), 3(2), 105–116.
Suprianto, G., Lajaria, R. T., Naim, I., & Umar, U. (2022). The Effect of Compensation, Leadership Style, Leader Member Exchange and Organizational Citizenship Behavior on Performance. International Journal of Management and Education in Human Development, 2(3), 610–617.
Sutrisno, S., Cakranegara, P. A., Asri, F., Yusuf, M., & Sahala, J. (2022). STRATEGY FOR MSME DEVELOPMENT USING FINANCIAL TECHNOLOGY TO INCREASE CAPITAL AND CONSUMERS. Jurnal Darma Agung, 30(2), 677–686.
Sutrisno, S., Jodi, I. W. G. A. S., Putra, S. A., Bakhar, M., & Hanafiah, A. (2023). Analisis Pengaruh Brand Image Dan Brand Awareness Terhadap Keputusan Pembelian Produk Minuman Street Boba. Management Studies and Entrepreneurship Journal (MSEJ), 4(1), 571–578.
Sutrisno, S., Karyono, K., & Sawir, M. (2023). ANALYSIS OF WORK ATTITUDES AND WORK DISCIPLINE ON WORK PRODUCTIVITY. Jurnal Ekonomi, 12(01), 54–58.
Wang, Y. J. (2015). A fuzzy multi-criteria decision-making model based on simple additive weighting method and relative preference relation. Applied Soft Computing Journal. https://doi.org/10.1016/j.asoc.2015.02.002
Wati, L., Kurniati, R., & Mansur, M. (2018). Aplikasi pemilihan media promosi usaha kecil dan menengah menggunakan metoda fuzzy mamdani. Jurnal INSTEK (Informatika Sains Dan Teknologi), 3(2), 250–260.
Wijaya, B. K., Sudipa, I. G. I., Waas, D. V., & Santika, P. P. (2022). Selection of Online Sales Platforms for MSMEs using the OCRA Method with ROC Weighting. Journal of Intelligent Decision Support System (IDSS), 5(4), 146–152.
Yanti, C. P., Awantari, P. P. S., Sudipa, I. G. I., & Ginantra, N. L. W. S. R. (2021). Komparasi Metode Simple Additive Weighting dan Profile Matching dalam Penentuan Pemberian Beasiswa di SMA Negeri 1 Abiansemal. JURIKOM (Jurnal Riset Komputer), 8(6), 300–307.
Alfaridzi, R. A., Muqtadir, A., Rosyidi, I., & Rohmat, A. M. N. (2020). Sistem pendukung keputusan penentuan e-commerce dengan metode topsis bagi UMKM di area Kabupaten Tuban. Jurnal RESTIKOM: Riset Teknik Informatika Dan Komputer, 2(3), 156–164.
Astaginy, N. (2017). An Analysis of Customerâ€TM s Satisfaction Level to the Quality of Services Provided by Regional Water Supply Company (PDAM) of Kolaka Regency. Jurnal Darussalam: Jurnal Pendidikan, Komunikasi Dan Pemikiran Hukum Islam, 9(1), 13–23.
Astaginy, N. (2019). STRATEGI PENGEMBANGAN USAHA DEMPO PISANG SEBAGAI PRODUK KEUNGGULAN DAERAH. BISEI: Jurnal Bisnis Dan Ekonomi Islam, 4(02), 68–74.
Astaginy, N., Wonua, A. R., & Kumalasari, F. (2022). Persepsi Dukungan Organisasi dan Organizational Citizenship Behavior Terhadap Kinerja Pegawai. Indonesian Annual Conference Series, 66–73.
Astuty, I., & Udin, U. (2020). The effect of perceived organizational support and transformational leadership on affective commitment and employee performance. The Journal of Asian Finance, Economics and Business, 7(10), 401–411.
Daheri, M., Cakranegara, P. A., & Al Haddar, G. (2022). Determination of Smart and Accurate Contest Participants at the Elementary School Level Using Profile Matching Method. Jurnal Mantik, 6(3), 3462–3470.
Fauzi, A. A., Kom, S., Kom, M., Budi Harto, S. E., MM, P. I. A., Mulyanto, M. E., Dulame, I. M., Pramuditha, P., Sudipa, I. G. I., & Kom, S. (2023). PEMANFAATAN TEKNOLOGI INFORMASI DI BERBAGAI SEKTOR PADA MASA SOCIETY 5.0. PT. Sonpedia Publishing Indonesia.
I Gede Iwan Sudipa. (2018). Decision Support System Dengan Metode AHP, SAW dan ROC Untuk Penentuan Pemberian Beasiswa (Studi Kasus STMIK STIKOM INDONESIA). Jurnal Teknologi Informasi Dan Komputer, 4(1), 18–30.
Kaliszewski, I., & Podkopaev, D. (2016). Simple additive weighting - A metamodel for multiple criteria decision analysis methods. Expert Systems with Applications. https://doi.org/10.1016/j.eswa.2016.01.042
Muhammad Wali, S. T., Efitra, S., Kom, M., Sudipa, I. G. I., Kom, S., Heryani, A., Sos, S., Hendriyani, C., Rakhmadi Rahman, S. T., & Kom, M. (2023). Penerapan & Implementasi Big Data di Berbagai Sektor (Pembangunan Berkelanjutan Era Industri 4.0 dan Society 5.0). PT. Sonpedia Publishing Indonesia.
Muqtadir, A., Alfaridzi, R. A., & Arifia, A. (2022). Decision Support System of Determining E-Commerce With The Topsis and Comparation With Ahp for UMKM In the Tuban Regency Area. Journal of Applied Science and Technology, 2(02), 9–15.
Nurdiani, T. W. (2022). Tipologi Leadership dan Manajemen Risiko. Penerbit NEM.
Nurdiani, T. W., & Alie, R. M. M. (2022). Build a Service Excellence Culture of Pleasure to Customers. Joong-Ki: Jurnal Pengabdian Masyarakat, 1(3), 424–429.
Prayudi, D., Oktapiani, R., & Gunawan, A. A. (2021). Keputusan Promosi Efektif dengan Metode Oreste Fuzzy Multiple Attribute Decision Making (FMADM) pada UMKM Gosimplywedding Sukabumi. Jurnal Informatika Universitas Pamulang, 6(2), 290–296.
Sanusi, A., Sono, M., Haryani, D. S., & Akbar, M. A. (2020). The Growth in Market of Online Business and Its Impact on Retailers. International Journal of Psychosocial Rehabilitation, 24(1).
Shortliffe, E. H., & Sepúlveda, M. J. (2018). Clinical decision support in the era of artificial intelligence. Jama, 320(21), 2199–2200.
Sofyawan, D., & Fernandes, A. L. (2018). PEMANFAATAN MEDIA ONLINE SEBAGAI MEDIA PROMOSI DENGAN MENGGUNAKAN METODE SIMPLE ADDITIVE WEIGHT (SAW) PADA UKM HAFIZAH CAKERY BATAM. JR: Jurnal Responsive Teknik Informatika, 2(02), 7–15.
SONO, M. O. H. G. (2020). Pengaruh Sistem Pengembangan Karir Terhadap Kinerja Pelayanan Publik Pegawai Negeri Sipil Pemerintah Daerah Kabupaten Banggai.
Sudipa, I. G. I., Astria, C., Irnanda, K. F., Windarto, A. P., Daulay, N. K., Suharso, W., & Wijaya, H. O. L. (2020). Application of MCDM using PROMETHEE II Technique in the Case of Social Media Selection for Online Businesses. IOP Conference Series: Materials Science and Engineering, 835(1), 12059.
Sugiyono. (2017). Metode penelitian: Pendekatan Kuantitatif, Kualitatif, dan R&D. Bandung?: Alfabeta, 2015.
Sululing, S., Ode, H., & Sono, M. G. (2018). Financial management model village. International Journal of Applied Business and International Management (IJABIM), 3(2), 105–116.
Suprianto, G., Lajaria, R. T., Naim, I., & Umar, U. (2022). The Effect of Compensation, Leadership Style, Leader Member Exchange and Organizational Citizenship Behavior on Performance. International Journal of Management and Education in Human Development, 2(3), 610–617.
Sutrisno, S., Cakranegara, P. A., Asri, F., Yusuf, M., & Sahala, J. (2022). STRATEGY FOR MSME DEVELOPMENT USING FINANCIAL TECHNOLOGY TO INCREASE CAPITAL AND CONSUMERS. Jurnal Darma Agung, 30(2), 677–686.
Sutrisno, S., Jodi, I. W. G. A. S., Putra, S. A., Bakhar, M., & Hanafiah, A. (2023). Analisis Pengaruh Brand Image Dan Brand Awareness Terhadap Keputusan Pembelian Produk Minuman Street Boba. Management Studies and Entrepreneurship Journal (MSEJ), 4(1), 571–578.
Sutrisno, S., Karyono, K., & Sawir, M. (2023). ANALYSIS OF WORK ATTITUDES AND WORK DISCIPLINE ON WORK PRODUCTIVITY. Jurnal Ekonomi, 12(01), 54–58.
Wang, Y. J. (2015). A fuzzy multi-criteria decision-making model based on simple additive weighting method and relative preference relation. Applied Soft Computing Journal. https://doi.org/10.1016/j.asoc.2015.02.002
Wati, L., Kurniati, R., & Mansur, M. (2018). Aplikasi pemilihan media promosi usaha kecil dan menengah menggunakan metoda fuzzy mamdani. Jurnal INSTEK (Informatika Sains Dan Teknologi), 3(2), 250–260.
Wijaya, B. K., Sudipa, I. G. I., Waas, D. V., & Santika, P. P. (2022). Selection of Online Sales Platforms for MSMEs using the OCRA Method with ROC Weighting. Journal of Intelligent Decision Support System (IDSS), 5(4), 146–152.
Yanti, C. P., Awantari, P. P. S., Sudipa, I. G. I., & Ginantra, N. L. W. S. R. (2021). Komparasi Metode Simple Additive Weighting dan Profile Matching dalam Penentuan Pemberian Beasiswa di SMA Negeri 1 Abiansemal. JURIKOM (Jurnal Riset Komputer), 8(6), 300–307.
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