Green Marketing and Consumer Attitude to Repurchasing Interest
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Published:
Jan 26, 2022
Keywords:
Green Marketing, Consumer Attitude, Repurchasing Interest
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Computer Science
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Abstract
The purpose of this study was to analyze the effect of green marketing and consumer attitudes on the intention to repurchase KFC in Palopo City. This study uses primary data and data collection techniques using questionnaires. the number of samples used in this study was 97 samples. The data analysis technique used is multiple linear regression and processed using SPSS. The results of this study indicate that simultaneously or jointly the green marketing variable and consumer attitudes have an effect on the variable of repurchasing interest. In addition, partially, the green marketing variable has a positive and significant effect on the interest in buying back KFC in Palopo City and the consumer attitude variable has a positive effect on the interest in buying back KFC in Palopo City.
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Anggraeni, R. . ., Aqsa, M. . . and Risal, M. . . (2022) “Green Marketing and Consumer Attitude to Repurchasing Interest”, Jurnal Mantik, 5(4), pp. 2291-2297. Available at: https://www.iocscience.org/ejournal/index.php/mantik/article/view/1873 (Accessed: 16March2025).
References
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[3] D. R. Putra and Y. R. Prasetyawati, “Faktor-faktor yang Mempengaruhi Minat Beli Ulang Green Product Starbucks,” J. METRIS, vol. 22, no. 1, pp. 46–59, 2021.
[4] M. J. Polonsky, “An introduction to green marketing,” Electron. Green J., vol. 1, no. 2, 1994.
[5] R. D. Agustin, “Pengaruh green marketing terhadap minat beli serta dampaknya pada keputusan pembelian (Survei pada konsumen non-member Tupperware di kota Malang),” J. Adm. Bisnis, vol. 22, no. 2, 2015.
[6] N. Ain and R. T. Ratnasari, “Pengaruh Citra Merek Melalui Sikap Konsumen Terhadap Niat Beli Ulang Pada Produk Busana Muslim Zoya di Surabaya,” J. Ekon. Syariah Teor. Dan Terap., vol. 2, no. 7, 2015.
[7] H. Wijaya, “Consumers’ Perceptions, Attitudes and Repurchase Intention towards Private Label Staple Goods Products in Indonesia by Structural Equation Model-SEM.,” 2014.
[8] R. Endriyasari Kurniawan, “Pengaruh Kepercayaan Merek Dan Citra Merek Terhadap Minat Beli Ulang ‘Kopi Toraja’ Di Coffee Josh Situbondo,” J. Ilm. Ilmu Ekon. Dan Bisnis, vol. 7, no. 1, pp. 21–42, 2017.
[9] N. Selim and C. Kohardinata, “Pengaruh Persepsi Nilai Dan Kemasan Terhadap Minat Beli Ulang Konsumen,” PERFORMA J. Manaj. dan Start-Up Bisnis, vol. 5, no. 3, pp. 256–261, 2021.
[10] L. G. Sciffman and L. L. Kanuk, “Consumer Behavior,” Eight Edit., New Jersey: Pearson Education, Inc, 2004.
[11] M. Van Boening, V. L. Smith, and C. P. Wellford, “Dividend timing and behavior in laboratory asset market,” Econ. Theory, vol. 16, no. 3, pp. 567–583, 2000.
[12] P. Wulandari and A. Widodo, “Pengaruh Green Marketing Mix Terhadap Keputusan Pembelian The Influence of Green Marketing MIX On Purchase Decisions,” vol. 5, no. 1, 2018.
[13] A. Kurniadin, M. Hufron, and M. R. Basalama, “Pengaruh Green Marketing dan Brand Image Terhadap Minat Beli Air Minum Dalam Kemasan Merek Aqua (Studi Kasus Pada Masyarakat Kota Bima),” J. Ilm. Ris. Manaj., vol. 10, no. 1, 2021.
[14] L. A. Ritonga, “Pengaruh Green Marketing dan Country of Origin Terhadap Minat Beli Ulang Produk Innisfree di Sun Plaza Medan.,” 2020.
[15] D. Kurniastuti, “Pengaruh green marketing terhadap minat pembelian ulang nasi organik (studi pada pelanggan HFC Probolinggo),” 2014.
[16] E. M. Sangadji, “Perilaku Konsumen; Pendekatan praktis disertai himpunan jurnal penelitian.,” 2017.
[17] I. F. Asiegbu, D. M. Powei, and C. H. Iruka, “Consumer attitude: Some reflections on its concept, trilogy, relationship with consumer behavior, and marketing implications,” Eur. J. Bus. Manag., vol. 4, no. 13, pp. 38–50, 2012.
[18] J. H. Kim and H. C. Lee, “Understanding the repurchase intention of premium economy passengers using an extended theory of planned behavior,” Sustainability, vol. 11, no. 11, p. 3213, 2019.
[19] C. R. UMNIYYA, “Pengaruh Pengalaman, Citra Merek, Terhadap Sikap Dan Minat Beli Ulang Konsumen The Drinks By Kalila.,” 2021.
[20] Sugiyono, “Kualitatif, dan R\&D,” Cet. Vii., Bandung: Alfabeta, 2009.
[21] I. Ghozali, “Aplikasi analisis multivariate dengan program IBM SPSS 25,” 2018.
[22] I. S. Nurrahmawati, “Pengaruh green marketing terhadap minat beli ulang pada produk tupperware (Studi pada pelanggan distributor resmi resmi tupperware di Malang),” Univ. Negeri Malang, 2019.
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