Green Product and Consumer Buying Interest to Customer Satisfaction (Study on Customers of The Icon Cafe Palopo City)
Article Sidebar
Published:
Jan 24, 2022
Keywords:
Green Product, Consumer Buying Interest, Customer Satisfaction
Section
Computer Science
Statistics Article
Article View : 396 Times
Main Article Content
Abstract
This research was conducted with the aim of testing the effect of Green Product on customer satisfaction and testing the effect of repurchase intention on customer satisfaction at The Icon Cafe Palopo. Quantitative methods by distributing questionnaires were used in collecting data. A total of 85 samples were used in this study. In processing the questionnaire data, SPSS 21 was used. The results showed that the Green Product variable and repurchase interest had a joint effect on customer satisfaction at The Icon Cafe Palopo. The Green Product variable partially has a positive and significant effect on customer satisfaction, and repurchase interest also has a positive and significant effect on customer satisfaction at The Icon Cafe Palopo.
Downloads
Download data is not yet available.
Article Details
How to Cite
Hadi, Y., Risal, M. . . and Aqsa, M. . . (2022) “Green Product and Consumer Buying Interest to Customer Satisfaction (Study on Customers of The Icon Cafe Palopo City) ”, Jurnal Mantik, 5(4), pp. 2275-2279. Available at: https://www.iocscience.org/ejournal/index.php/mantik/article/view/1858 (Accessed: 16March2025).
References
[1] J. Cronin, J. Smith, M. R. Gleim, J. . Martinez, And E. Ramirez, “Green Marketing Strategies: An Examination Of Stakeholders And The Opportunities,” J. Acad. Mark. Sci., Vol. 39, No. 1, 2011.
[2] Laroche, B. J, And B.-F. G., “Targeting Consumers Who Are Willing To Pay More For Environmentally Friendly Products,” J. Consum. Mark., Vol. 18, No. 6, 2001.
[3] E. . Okada And E. . Mais, “Framing The Green Alternative For Environmentally Conscious Consumers, Sustainability Accounting,” Manag. Policy J., Vol. 1, No. 2, 2010.
[4] F. Ahmad, J. Lapian, And A. S. Soegoto, “Analisis Green Product Dan Green Marketing Strategy Terhadap Keputusan Pembelian Produk The Body Shop Di Manado Town Square,” J. Emba, Vol. 4, No. 1, Pp. 33–44, 2016.
[5] I. D. Apriati And S. Riptiono, “Pengaruh Green Product, Brand Image Dan Customer Experience, Terhadap Customer Loyalty Melalui Customer Satisfaction Sebagai Variabel Intervening (Studi Pada Konsumen Tupperware Di Kabupaten Kebumen),” (Doctoral Diss. Univ. Putra Bangsa)., 2021.
[6] G. Wiwoho, “Pengaruh Green Product, Green Brand, Dan Green Advertising Terhadap Keputusan Pembelian,” J. Fokus Bisnis, Vol. 14, No. 01, Pp. 89–97, 2015.
[7] F. Firmansyah, P. E. Purnamasari, And M. Djakfar, “Religiusitas, Lingkungan Dan Pembelian Green Product Pada Konsumen Generasi Z,” Iqtishoduna, Vol. 15, No. 1, Pp. 57–70, 2019.
[8] H. Mustaghfiroh And G. Wiwoho, “Pengaruh Green Product, Green Brand, Dan Green Advertising Terhadap Keputusan Pembelian Tupperware Di Kebumen,” (Doctoral Diss. Univ. Putra Bangsa)., Pp. 1–10, 2021.
[9] Shabani Et Al., “The Study Of Green Consumers’ Characteristics And Available Green Sectoris In The Market,” Int. Res. J. Appl. Basic Sci. Sci. Explor. Pubication, 2013.
[10] R. B. Harcahyo, S. S. Athanasius, And V. Kusdiartini, “Pengaruh Green Product , Servicescape Dan Kualitas Layanan Terhadap Kepuasan Konsumen Pada Resto Berbasis Alam,” Jemap J. Ekon. Manajemen, Akuntansi, Dan Perpajak., Vol. 4, No. 2, 2021.
[11] N. P. Soedargo, K. Wisana, And M. Kristanti, “Pengaruh Green Marketing Terhadap Sikap Konsumen Dan Minat Beli Ulang Di Green Hotel Di Indonesia,” J. Hosp. Dan Manaj. Jasa, Vol. 6, No. 2, Pp. 197–205, 2018.
[12] D. R. Putra And Y. R. Prasetyawati, “Pengaruh Green Product Terhadap Minat Beli Ulang Konsumen Melalui Green Advertising ( Studi Terhadap Konsumen Starbucks ),” J. Manaj. Pemasar., Vol. 15, No. 2, Pp. 69–74, 2021, Doi: 10.9744/Pemasaran.15.2.69.
[13] H. R. D. Putranti And Suparmi, “Pengaruh Kemasan Ramah Lingkungan Dan Informasi Terhadap Minat Beli Ulang ( Studi Konsumen Amdk Kota Semarang ),” Pros. Semin. Nas. Indocompac, Pp. 87–98, 2015.
[14] L. H. Teunter, “Analysis Of Sales Promotion Effect On Houshold Purcahse Behaviour,” Rotterdam J. Erasmus Res. Inst. Manag. (Erim)., 2002.
[15] A. Ferdinand, “Manajemen Pemasaran,” Jilid 1., Jakarta: Erlangga, 2002, P. 75.
[16] R. Hidayat And D. Resticha, “Kosmetik Wardah ( Studi Pada Konsumen Kosmetik Wardah Di Kota,” J. Bus. Adm., Vol. 3, No. 1, Pp. 40–52, 2019.
[17] M. T. Ghassani And S. Suryoko, “Pengaruh Kualitas Produk Dan Harga Terhadap Minat Beli Ulang Bandeng Juwana Vaccum Melalui Kepuasan Konsumen Sebagai Variabel Intervening (Studi Kasus Pada Pelanggan Pt. Bandeng Juwana Elrina Semarang).,” J. Ilmu Adm. Bisnis, Vol. 6, No. 4, Pp. 311–319, 2017.
[18] A. D. Putri, S. Rahayu, And T. Astuti, “Faktor-Faktor Yang Mempengaruhi Kepuasan Ulang Konsumen ( Studi Pada Blends Pasta & Chocolate Cabang Unika Semarang ),” Diponegoro J. Manag., Vol. 6, Pp. 1–10, 2017.
[2] Laroche, B. J, And B.-F. G., “Targeting Consumers Who Are Willing To Pay More For Environmentally Friendly Products,” J. Consum. Mark., Vol. 18, No. 6, 2001.
[3] E. . Okada And E. . Mais, “Framing The Green Alternative For Environmentally Conscious Consumers, Sustainability Accounting,” Manag. Policy J., Vol. 1, No. 2, 2010.
[4] F. Ahmad, J. Lapian, And A. S. Soegoto, “Analisis Green Product Dan Green Marketing Strategy Terhadap Keputusan Pembelian Produk The Body Shop Di Manado Town Square,” J. Emba, Vol. 4, No. 1, Pp. 33–44, 2016.
[5] I. D. Apriati And S. Riptiono, “Pengaruh Green Product, Brand Image Dan Customer Experience, Terhadap Customer Loyalty Melalui Customer Satisfaction Sebagai Variabel Intervening (Studi Pada Konsumen Tupperware Di Kabupaten Kebumen),” (Doctoral Diss. Univ. Putra Bangsa)., 2021.
[6] G. Wiwoho, “Pengaruh Green Product, Green Brand, Dan Green Advertising Terhadap Keputusan Pembelian,” J. Fokus Bisnis, Vol. 14, No. 01, Pp. 89–97, 2015.
[7] F. Firmansyah, P. E. Purnamasari, And M. Djakfar, “Religiusitas, Lingkungan Dan Pembelian Green Product Pada Konsumen Generasi Z,” Iqtishoduna, Vol. 15, No. 1, Pp. 57–70, 2019.
[8] H. Mustaghfiroh And G. Wiwoho, “Pengaruh Green Product, Green Brand, Dan Green Advertising Terhadap Keputusan Pembelian Tupperware Di Kebumen,” (Doctoral Diss. Univ. Putra Bangsa)., Pp. 1–10, 2021.
[9] Shabani Et Al., “The Study Of Green Consumers’ Characteristics And Available Green Sectoris In The Market,” Int. Res. J. Appl. Basic Sci. Sci. Explor. Pubication, 2013.
[10] R. B. Harcahyo, S. S. Athanasius, And V. Kusdiartini, “Pengaruh Green Product , Servicescape Dan Kualitas Layanan Terhadap Kepuasan Konsumen Pada Resto Berbasis Alam,” Jemap J. Ekon. Manajemen, Akuntansi, Dan Perpajak., Vol. 4, No. 2, 2021.
[11] N. P. Soedargo, K. Wisana, And M. Kristanti, “Pengaruh Green Marketing Terhadap Sikap Konsumen Dan Minat Beli Ulang Di Green Hotel Di Indonesia,” J. Hosp. Dan Manaj. Jasa, Vol. 6, No. 2, Pp. 197–205, 2018.
[12] D. R. Putra And Y. R. Prasetyawati, “Pengaruh Green Product Terhadap Minat Beli Ulang Konsumen Melalui Green Advertising ( Studi Terhadap Konsumen Starbucks ),” J. Manaj. Pemasar., Vol. 15, No. 2, Pp. 69–74, 2021, Doi: 10.9744/Pemasaran.15.2.69.
[13] H. R. D. Putranti And Suparmi, “Pengaruh Kemasan Ramah Lingkungan Dan Informasi Terhadap Minat Beli Ulang ( Studi Konsumen Amdk Kota Semarang ),” Pros. Semin. Nas. Indocompac, Pp. 87–98, 2015.
[14] L. H. Teunter, “Analysis Of Sales Promotion Effect On Houshold Purcahse Behaviour,” Rotterdam J. Erasmus Res. Inst. Manag. (Erim)., 2002.
[15] A. Ferdinand, “Manajemen Pemasaran,” Jilid 1., Jakarta: Erlangga, 2002, P. 75.
[16] R. Hidayat And D. Resticha, “Kosmetik Wardah ( Studi Pada Konsumen Kosmetik Wardah Di Kota,” J. Bus. Adm., Vol. 3, No. 1, Pp. 40–52, 2019.
[17] M. T. Ghassani And S. Suryoko, “Pengaruh Kualitas Produk Dan Harga Terhadap Minat Beli Ulang Bandeng Juwana Vaccum Melalui Kepuasan Konsumen Sebagai Variabel Intervening (Studi Kasus Pada Pelanggan Pt. Bandeng Juwana Elrina Semarang).,” J. Ilmu Adm. Bisnis, Vol. 6, No. 4, Pp. 311–319, 2017.
[18] A. D. Putri, S. Rahayu, And T. Astuti, “Faktor-Faktor Yang Mempengaruhi Kepuasan Ulang Konsumen ( Studi Pada Blends Pasta & Chocolate Cabang Unika Semarang ),” Diponegoro J. Manag., Vol. 6, Pp. 1–10, 2017.
Copyright and Licensing
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.