Asistensi Triggers for Decreasing Coffee Purchase Decisions Caused by the Inability of Different Packaging Designs, Narrow Parking Area And Slow In Responding To Complaints
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Published:
Feb 17, 2022
Keywords:
Packaging Design, Location, Service, Purchase Decision
Section
Computer Science
Statistics Article
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Abstract
Companies will seek to gain a competitive advantage through improving client purchase decisions. Market changes necessitate a quick response. To meet the company's objectives, all sorts of criticism and suggestions must be properly managed. The goal of this research is to see how packaging design, location, and service quality influence purchasing decisions. This form of study is known as causal research (cause and effect). The research sample consisted of 78 customers from Medan coffee shops. Questionnaires were used to collect data, which was then evaluated utilizing research instrument testing and data analysis procedures such as multiple linear regression analysis. The study's findings show that the location and quality of service have a favorable and significant impact on coffee shop purchases in Medan. While the style of the container has little bearing on enhancing purchasing decisions in Medan coffee shops.
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How to Cite
Nur Ikhsan Umam, Nasib, N., Debora Tambunan, Ahmad Rivai and Zulia Rifda Daulay (2022) “Asistensi Triggers for Decreasing Coffee Purchase Decisions Caused by the Inability of Different Packaging Designs, Narrow Parking Area And Slow In Responding To Complaints”, Jurnal Mantik, 5(4), pp. 2492-2499. Available at: https://www.iocscience.org/ejournal/index.php/mantik/article/view/1829 (Accessed: 1May2026).
References
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[27] N. F. M. C. Y. O. D. A. Arubusman, “The Influence Of Location And Price Fairness Toward Purchase Intention Mediated By The Convenience On Soekarno - Hatta Airport Train,” Adv. Transp. Logist. Res., pp. 161–169, 2020.
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[31] A. W. M. L. M. Yapanto, “Marketing Strategy based on Analysis of Marketing Mixture on Consumer Purchase Decisions in the Area of Dermo Café Coffee , Malang , Indonesia,” Eng. Manag., vol. May, no. August, pp. 16174 – 16182, 2020.
[32] I. L. N. R. K. C. H. Martin, “The Role of Costumer Satisfaction in Mediating the Relationship Between Service Quality and Price on Costumer Loyalty,” Enrich. J. Manag., vol. 12, no. 1, pp. 400–411, 2021.
[33] M. Nasib, “The Effort to Increase Loyalty through Brand Image, Brand Trust, and Satisfaction as Intervening Variables,” Society, vol. 9, no. 1, pp. 277–288, 2021.
[34] N. S. A. M. Z. F. Wasiman, “Do Purchase or Do no Purchase?? Customer Purchasing Decisions By Using OVO Application,” in Proceedings of the 2nd Annual Conference on Blended Learning, Educational Technology and Innovation (ACBLETI 2020) Do, 2021, vol. 560, no. Acbleti 2020, pp. 386–389.
[35] D. M. P. P. N. S. H. Nasib, “Optimization of Student Loyalty through Rewards and Students ’ Satisfaction as Intervening Variables,” Budapest Int. Res. Critics Institute-Journal, vol. 4, no. 2, pp. 1730–1737, 2021.
[36] I. L. N. Nirmalasari, “Determinant of Customer Relation Management Towards Minimarket Customers in Medan City,” J. Bus. Manag., vol. 21, no. 10, pp. 45–52, 2019.
[2] P. K. K. L. Keller, Manajemen Pemasaran Edisi 12. Jakarta: Erlangga, 2016.
[3] A. H. D. Siregar, “The Decision To Revisit Coffee Drinking Is Seen From The Lifestyle And Attributes Of Coffee Through The Brand Image,” Int. J. Sci. Technol. Manag., vol. 2, no. 1, pp. 13–19, 2021.
[4] D. Sunyoto, Konsep Dasar Riset Pemasaran & Perilaku Konsumen. Yogyakarta: CAPS, 2014.
[5] V. L. D. Pasaribu, “Analisis Pengaruh Promosi,Kualitas Produk Dan Desain Kemasan Terhadap Keputusan Pembelian Hand And Body Lotion Merek Citra (Studi Kasus Carrefour Pamulang, Tangerang Selatan),” J. Pemasar. Kompetitif, vol. 1, no. 4, pp. 77–92, 2018.
[6] H. H. Muslikah, “Pengaruh Promosi Dan Desain Kemasan Terhadap Keputusan Pembelian Sariayu Putih Langsat (Studi Kasus Pada Factory Outlet PT. Martina Berto Tbk),” Kinerja, vol. 2, no. 01, pp. 17–35, 2020.
[7] S. A. Putri, “Desain Kemasan untuk Mendukung Pemasaran Produk Olahan Pangan Kelompok Wanita Tani Kreatif Permata,” Charity, vol. 2, no. 1, pp. 1–10, 2019.
[8] Y. Erlyana, “Analisis Peranan Desain Kemasan Terhadap Brand Identity Dari Sebuah Produk Makanan Lokal Indonesia Dengan Studi Kasus: Produk Oleh-Oleh Khas Betawi ‘Mpo Romlah,’” in National Conference of Creative Industry: Sustainable Tourism Industry for Economic Development, 2018, no. September, pp. 5–6.
[9] D. Y. I. N. O. H. Taufiq, “Inovasi Kemasan Kopi Robusta Kekinian Desa Sukamaju Berbasis Kearifan Lokal,” MALLOMO J. Community Serv., vol. 1, no. 2, pp. 64–72, 2021.
[10] T. T. J. P. H. I. X. Deng, “A Packaging Visual-Gustatory Correspondence Effect: Using Visual Packaging Design to Influence Flavor Perception and Healthy Eating Decisions,” J. Retail., vol. 95, no. 4, pp. 204–218, 2019.
[11] S. W. M. M. K. N. Ahmad, “Product Packaging and Consumer Purchase Intentions,” Mark. Forces Coll. Manag. Sci., vol. 13, no. 2, pp. 97–114, 2018.
[12] M. Z. Salem, “Effects Of Perfume Packaging On Basque Female Consumers Purchase Decision In Spain,” Manag. Decis., vol. 56, no. 8, pp. 1748–1768, 2018.
[13] T. Waterbury, “Consumers’ Perception Of Usability Of Product Packaging And Impulse Buying: Considering Consumers’ Mood And Time Pressure As Moderating Variables,” Eletronic Libr., vol. 34, no. 1, pp. 1–5, 2018.
[14] F. Tjiptono, Pemasan Jasa - Prinsip, Penerapan, dan Penelitian. Yogyakarta, 2014.
[15] R. Lupiyoadi, Manajemen Pemasaran Jasa Teori Dan Praktik. Jakarta: Salemba Empat, 2013.
[16] F. G. C. Tjiptono, Service, Quality and Satisfaction Edisi 3. Yogyakarta: Andi, 2011.
[17] N. R. Amelia, “Pengaruh Kualitas Pelayanan, Harga Dan Citra Kampus Terhadap Loyalitas Mahasiswa Mengikuti Program MGM (Member Get Member) Melalui Kepuasan Mahasiswa Sebagai Variabel Intervening,” Abdi Ilmu, vol. 1, no. 1, pp. 121–133, 2018.
[18] F. Tjiptono, Strategi Pemasaran, ed. 3. Yogyakarta: Andi, 2013.
[19] S. Nasib, “Maksimalisasi Peningkatan Kepuasan Pelanggan Pada PT. Lautan Abadi Pratama Melalui Promosi Dan Kualitas Pelayanan Pada PT. Lautan Abadi Pratama,” Ekon. Bisnis, vol. 27, no. 1, pp. 550–561, 2021.
[20] F. Tjiptono, Strategi Pemasaran Edisi 3. Yogyakarta: Andi, 2012.
[21] F. Jasfar, Manajemen Jasa Pendekatan Terpadu. Bogor: Ghalia Indonesia, 2012.
[22] R. H. Rusiadi, Nur Subiantoro, Metode Penelitian Manajemen, Akuntansi dan Ekonomi Pembangunan (Konsep, Kasus dan Aplikasi SPSS, Eviews, Amos, Lisres). Medan: USU Press, 2014.
[23] N. M. G. S. F. T. M. G. D. D. T. C. F. H. A. C. G. V. F. R. Dunshea, “Heliyon Effects Of Packaging Design On Sensory Liking And Willingness To Purchase?: A Study Using Novel Chocolate Packaging,” Heliyon, vol. 5, no. May, pp. 1–9, 2019.
[24] M. A. B. S. C. R. Costa, “In The Eye Of The Beholder?: Communicating CSR Through Color In Packaging Design In The Eye Of The Beholder?: Communicating CSR Through Color In Packaging Design,” J. Mark. Commun., vol. 7266, no. September, pp. 1–14, 2016.
[25] A. G. H. R. A. Rahadi, “Customer Preferences On Coffee Shop Consumptions: A Conceptual Model,” Adv. Int. J. Business, Entrep. SMEs, vol. 2, no. 3, pp. 19–32, 2020.
[26] M. Z. A. M. A. Aula, “The Effect of Location Selection and Store Atmosphere on Buying Interest,” INCOME Innov. Econ. Manag., vol. 1, no. 2, pp. 2019–2022, 2021.
[27] N. F. M. C. Y. O. D. A. Arubusman, “The Influence Of Location And Price Fairness Toward Purchase Intention Mediated By The Convenience On Soekarno - Hatta Airport Train,” Adv. Transp. Logist. Res., pp. 161–169, 2020.
[28] N. I. L. K. N. C. H. A. W. Ningsih, “Online Shopping the Satisfaction through Perceived Quality and It ’ s Impact On Customer Loyalty,” Int. J. Bus. Manag. Invent., vol. 9, no. 3, pp. 56–61, 2020.
[29] Nasib, “Optimalisasi Personal Selling, Lokasi Dan Harga Dalam Meningkatkan Keputusan Mengikuti Program Kepemilikan Rumah KPR Tipe 36,” J. Mantik Penusa, vol. 3, no. 1, pp. 14–20, 2019.
[30] N. K. W. D. Purwadi, “Service Quality and Brand Image Influence on the Purchase Decision of Coffee Shop Products in Yogyakarta Service Quality and Brand Image Influence on the Purchase Decision of Coffee Shop Products in Yogyakarta,” in 3rd International Conference on Food Science and Engineering, 2021, pp. 1–4.
[31] A. W. M. L. M. Yapanto, “Marketing Strategy based on Analysis of Marketing Mixture on Consumer Purchase Decisions in the Area of Dermo Café Coffee , Malang , Indonesia,” Eng. Manag., vol. May, no. August, pp. 16174 – 16182, 2020.
[32] I. L. N. R. K. C. H. Martin, “The Role of Costumer Satisfaction in Mediating the Relationship Between Service Quality and Price on Costumer Loyalty,” Enrich. J. Manag., vol. 12, no. 1, pp. 400–411, 2021.
[33] M. Nasib, “The Effort to Increase Loyalty through Brand Image, Brand Trust, and Satisfaction as Intervening Variables,” Society, vol. 9, no. 1, pp. 277–288, 2021.
[34] N. S. A. M. Z. F. Wasiman, “Do Purchase or Do no Purchase?? Customer Purchasing Decisions By Using OVO Application,” in Proceedings of the 2nd Annual Conference on Blended Learning, Educational Technology and Innovation (ACBLETI 2020) Do, 2021, vol. 560, no. Acbleti 2020, pp. 386–389.
[35] D. M. P. P. N. S. H. Nasib, “Optimization of Student Loyalty through Rewards and Students ’ Satisfaction as Intervening Variables,” Budapest Int. Res. Critics Institute-Journal, vol. 4, no. 2, pp. 1730–1737, 2021.
[36] I. L. N. Nirmalasari, “Determinant of Customer Relation Management Towards Minimarket Customers in Medan City,” J. Bus. Manag., vol. 21, no. 10, pp. 45–52, 2019.
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