Analysis of Linear Regression Level of Customer Satisfaction New Smartphone Purchase Decisions

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Published: Feb 1, 2021
DOI: https://doi.org/10.35335/mantik.Vol4.2021.1209.pp2567-2575
Keywords:
Customer Satisfaction, Purchase Decision, Smartphone
Issue
Vol. 4 No. 4 (2021): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Section
Computer Science
Statistics Article
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Priatno
Universitas Bina Sarana Informatika
Bilal Abdul Wahid
Universitas Bina Sarana Informatika

Abstract

Smartphone technology is currently implementing the latest and most comprehensive technology, which in addition to this technology also allows you to do many things such as making video conferences, playing e-sport games, and other transactions. Research conducted by the author uses the SPSS Ver.22 application program to report the data obtained by distributing questionnaires to 80 respondents who will buy or have used new smartphone products. After the analysis is carried out, the results obtained from the independent variables are based on brand (X1), price (X2), product specifications (X3), design (X4), and together have a positive effect on the related variables, namely the purchase decision (Y), so that the following equation is obtained: Y = 7.244 - 0.012X1 + 0.210X2 + 0.464X3 - 0.003X4.

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How to Cite
Priatno and Bilal Abdul Wahid (2021) “Analysis of Linear Regression Level of Customer Satisfaction New Smartphone Purchase Decisions”, Jurnal Mantik, 4(4), pp. 2567-2575. doi: 10.35335/mantik.Vol4.2021.1209.pp2567-2575.
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