The Influence of Quality Dimension on Success M-Banking System: A Case Study of BWS Mobile
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Abstract
Mobile banking (m-banking) is the result of digitizing the banking process that allows customers to perform banking transactions using only their mobile phones. Research in the field of m-banking has attracted the attention of researchers, this study aims to evaluate the success of the application of m-banking by considering the dimensions of the quality of its application. Respondents are woori Saudara bank customers who use banking using the BWS Mobile m-banking application for their banking transactions. The number of respondents in this study was 125 customers with reference to the Ferdinandan (2000) sampling theory using the likelihood estimation method. The results of the study indicate that by increasing the quality dimensions such as system quality, service quality and information quality, it can affect customers' satisfaction in using m-banking and also affect the use of mobile banking for each of their banking transactions.
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